
November 21, 2025
What needs to change as social dominates MENA ad spend
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…

November 21, 2025
The dominance of social is the most defining feature of the Middle East and North Africa region’s digital advertising scene, says Ian Manning, Executive…

November 21, 2025
At a time when Saudi Arabia is rapidly evolving into one of the world’s most dynamic markets, brands are under pressure to strike the…

October 23, 2025
The Middle East is leading the healthcare market, with huge investments driving infrastructural growth across the GCC. What is driving this momentum in the…

October 15, 2025
You seem to be in-between two cultures, the Lebanese and the Canadian, can you tell us what each gave you? What an interesting question…

October 8, 2025
The Wonderfully Weird World of Gumball is now here/launched, can you explain how much this series attracts children, their parents, and a mixed audience…

October 3, 2025
Can you explain the connection between Holsten and Saudi National Day? Saudi National Day is such an important cultural moment, it’s about celebration, pride,…

September 30, 2025
Can you explain to the layperson what phygital sports are, what do they entail in practice? Phygital sports fuses traditional sport and esports, creating…

September 29, 2025
Everyone and their mother are talking about AI, though on the ground there is little efficiency. How can brands truly benefit from AI at…

September 22, 2025
Strategic advisory firms are sadly, a dime a dozen. Does the market really need a new agency? Not if they’re more of the same.…

September 17, 2025
The Coop House – can the experience be explained to the average reader as “fusion cuisine” tends to be everything and anything at the…

September 4, 2025
, You speak of building culture, slowly. But the question remains: Does a brand build culture, or does a culture shape a brand? It’s…

September 4, 2025
You define yourself as excelling at strategic and executive positioning, stakeholder engagement, and market entry—especially in complex developing and emerging markets. Can you, to…

September 1, 2025
Sports in Saudi Arabia is growing rapidly, especially among younger audiences. What are the strengths, weaknesses, opportunities, and threats shaping the Kingdom’s sports sector?…

September 1, 2025
How do you find developers balancing between preserving the rich cultural heritage of the UAE while integrating modern, innovative architectural designs? The balance between…