At a time when Saudi Arabia is rapidly evolving into one of the world’s most dynamic markets, brands are under pressure to strike the…

By Afshan Aziz As Saudi Arabia’s marketing landscape accelerates under Vision 2030, brands are navigating new expectations, global competition, and a rapidly expanding consumer…

Furrukh Jawaid, CMO of General Motors Africa and Middle East, speaks to Communicate on the new era where AI, creativity, and emotion converge to…

Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…

The Middle East is leading the healthcare market, with huge investments driving infrastructural growth across the GCC. What is driving this momentum in the…

You seem to be in-between two cultures, the Lebanese and the Canadian, can you tell us what each gave you? What an interesting question…

The Wonderfully Weird World of Gumball is now here/launched, can you explain how much this series attracts children, their parents, and a mixed audience…

Can you explain the connection between Holsten and Saudi National Day? Saudi National Day is such an important cultural moment, it’s about celebration, pride,…

Can you explain to the layperson what phygital sports are, what do they entail in practice? Phygital sports fuses traditional sport and esports, creating…

Everyone and their mother are talking about AI, though on the ground there is little efficiency. How can brands truly benefit from AI at…

Strategic advisory firms are sadly, a dime a dozen. Does the market really need a new agency? Not if they’re more of the same.…

The Coop House – can the experience be explained to the average reader as “fusion cuisine” tends to be everything and anything at the…