The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.
Yazle, a global digital media company specializing in digital advertising, announced a partnership with Invenda, a player in the automated retail and programmatic digital out-of-home (DOOH) sector. This collaboration will open doors to programmatic DOOH screens across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA).
Commenting on the partnership, Jamie Atherton, Managing Director at Yazle, said, "We are thrilled to partner with Invenda, a leader in the programmatic DOOH space. This collaboration aligns perfectly with our mission to empower advertisers with cutting-edge tools and access to the prime advertising landscape. Together with Invenda, we are poised to deliver outstanding results for our clients and elevate the DOOH advertising space in the region."
Francesca Meloni, DOOH advertising director at Invenda said, "Invenda is excited to embark on this partnership with Yazle. By combining our programmatic technology expertise with Yazle's creative prowess, we are confident in our ability to revolutionize the DOOH advertising experience for brands operating in the UAE and KSA.
By joining forces with Invenda, Yazle gains access to a network of premium programmatic DOOH screens strategically located in high-traffic areas across the UAE and KSA.
The Yazle-Invenda partnership will help brands connect with their audiences in the dynamic markets of the UAE and KSA.
