The Secret to TikTok’s Exponential Growth? Content, Community and Creators!

Let’s be honest; the best thing you can do for your brand is trust creators and get out of the way! Here are the 3 steps to consider while you let them work their magic.

1. Don’t over-complicate things. What we’ve seen on TikTok is that you don’t need an extravagant idea or in-depth storyline. Some of the biggest movements started with the simplest ideas as long as they resonate with your audience.
2. Actually, get on the app and play around a bit; view the content on the platform. Too often we get briefs about the perceptions (or dated perceptions) of TikTok... but TikTok is different for every person depending on what you engage with, so you can see all types of personalities and content.
3. Within TikTok, there are so many tools that lend themselves to a new way of storytelling. For example, we encourage brands to think of music more – not as an afterthought.

TikTok has created the best canvas for self-expression. And it has put the tools in the hands of everyone alike - brands, creators, platforms, publishers - completely democratizing creativity.