All three agencies in the Media Network of the Year ranking
The 2025 edition of the Dubai Lynx Awards was an impressive showcase of the creative and effectiveness pedigree of Omnicom Media Group agencies. Hearts & Science was named Media Network of the Year, while OMD and PHD ranked as first and second runner-up.
In total, seven of its 10 shortlisted entries got awarded. Hearts & Science got the Grand Prix for its work on KFC (Bribe Bucket), while the holding also got three Gold, two Silver and one Bronze for a broad range of clients. In fact, OMG won seven of the 10 media trophies handed out.
“Winning trophies as prestigious as the Dubai Lynx is very gratifying and winning a Media Network of the Year is truly special but placing all three agencies at the top of the media ranking, now that’s absolutely awesome. I understand it’s never happened before for any media holding group,” declared Elda Choucair, CEO of Omnicom Media Group MENA. “That’s the result of close collaborations with our clients, our agency partners, our specialist units and our industry partners. When an ecosystem is truly balanced and works optimally, sparks of genius fly and light up the sky. I couldn’t be happier for our teams and clients.”
Altogether, OMG agencies were involved in 60 awarded campaigns across all categories.
