Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
The latest updates to social media platforms include:
Our thoughts: Facebook continues to bend over backward to be the cool platform again and increase active usage and break TikTok’s current dominance by imitating some of its services. Will Facebook succeed? We are yet to see!
Our thoughts: TikTok is catching up on some of the features that have been well-established across other social media platforms, such as Inventory Filter or closed captions tools. However, we are particularly excited about the new ‘Shop’ tab and betting that it will evolve to place TikTok as a solid e-commerce platform capitalizing on the #TiktokMadeMeBuyIt fad.
Our thoughts: This hasn’t been a great month for Instagram where it faced immense backlash after testing several new features that made the app experience resemble its toughest competitor, TikTok. A photo that calls to “Make Instagram Instagram again” has gone viral forcing the platform to pause for a bit, take a step back, and reconsider its approach. We, too, miss the old days when Instagram was just about beautiful images! Besides that, as you can now promote Reels, it’s worth keeping an eye out for a drop in your Reels’ organic impressions over the coming months to see whether Instagram will use that strategy to push businesses to spend more on Reels or not.
Our thoughts: There is not much from Twitter this month, but it is interesting to see how it is putting users in control of their own experiences and conversations on the platform. Big thumbs up!
Our thoughts: Slowly but surely! The more options and streamlined the managing process is, the better – LinkedIn is catching up.
Our thoughts: While Shorts are the “biggest” thing for YouTube at the moment, we like how these updates are focusing on enhancing different elements of the platform’s experience for both viewers and creators. We are particularly excited about the expiring Community post feature and the different uses that it opens doors for. These include exclusive product drops, discount coupons or special offers. It could really give users a sense of urgency to check and act on them right away, which will ultimately drive more conversions.
Our thoughts: Snapchat takes an edge over other platforms by working on creative new features that keep it true to its core services and users’ unique usage trends.
Our thoughts: Google is all about simplifying things, and this certainly seems like a convenient tool with features that are designed to help advertisers easily create multiple variations of an ad and explore different formats for their campaigns.