REWRITE THE GAP: TURNING CAREER GAPS INTO CHAPTERS OF EMPOWERMENT FOR MOTHERS IN THE MIDDLE EAST
There’s a new chapter being written for mothers who take a break from their careers to raise a family: Introducing Rewrite the Gap, a powerful new initiative by Saatchi & Saatchi Dubai in partnership with ItsHerWay
There’s a new chapter being written for mothers who take a break from their careers to raise a family: Introducing Rewrite the Gap, a powerful new initiative by Saatchi & Saatchi Dubai in partnership with ItsHerWay - a platform designed to empower female entrepreneurs in the MENA region, that reframes career gaps as opportunities for creative expression, personal growth, and authorship.
At the heart of the initiative is a first-of-its-kind AI-powered platform, developed by Saatchi & Saatchi Dubai and hosted on RewriteTheGap.com. The platform is specifically designed to guide mothers through a personalised book-writing process, asking thoughtful questions that help reframe their experiences of motherhood and caregiving as a source of empowerment.
Rewrite the Gap is a regional first, using AI technology to help mothers become published authors while taking extended time off to raise a family. A recent PwC study found that 44% of women in MENA have stepped away from the workforce to prioritise family and caregiving responsibilities. Yet nearly half of these women face job rejections due to this time away.
Rewrite the Gap offers an empowering solution by enabling mothers to showcase creativity and growth through a published book, helping enhance their chances of re-entering the workforce. By engaging in projects like authorship, mothers demonstrate to potential employers a commitment to ongoing personal and professional development — while also showing their dedication to family.
Instead of starting with a blank page, Rewrite the Gap begins with what matters most — their own story. By transforming these personal journeys into published books, the platform not only empowers women but also introduces AI-powered self-publishing to a market that is still discovering this innovative space.
Rewrite the Gap gives mothers the platform and tools to amplify their voices, enabling them to transform their personal journeys into powerful stories that challenge perceptions and pave the way for a more seamless re-entry into the workforce.
