Expedia Group Expands Presence in the Middle East Through New Travel Partnerships
New and Expanded Partnerships Announced Across Advertising, Travel Technology, Supply and Travel Agents.
Expedia Group today announced a series of strategic travel partnerships aimed at expanding its footprint to additional markets in the Middle East, spanning advertising, technology and supply partnerships, alongside the launch of its travel agent program, Expedia Travel Agent Affiliate Program (TAAP), part of the company’s B2B network, into the United Arab Emirates (UAE).
Expanding the Travel Agent Footprint in the UAE
Expedia TAAP – part of the company’s B2B network, Private Label Solutions – is launching in the UAE, unlocking its intuitive booking platform for travel agents in the Middle East region to meet the rising demand in the region.
Expedia TAAP empowers travel agents to boost their earnings with access to its vast travel inventory and a seamless booking experience. Travel agents earn commission on total booking value and grow their business with user friendly tools, marketing materials, and more.
Other areas of Expedia Group's B2B network have operated in the Middle East for more than 10 years with key partnerships including Rezlive, Halalbooking and Blackrock Technologies.
Advertising the Middle East to a Global Audience
Expedia Group Media Solutions, the world’s travel media network, provides travel partners, brands and Destination Marketing Organizations (DMOs) with targeted solutions to reach, engage, and convert hundreds of millions of travelers worldwide through innovative advertising products. These include:
- Experience Abu Dhabi: In partnership with the Department of Culture and Tourism – Abu Dhabi, Expedia Group’s in-house creative team, E Studio, built content to showcase the emirate’s beautiful weather, rich heritage, contemporary attractions and incredible culture.
- Visit Oman: This collaboration includes integrating local tours and activities providers onto Expedia Group’s platform using API technology and creating a global digital marketing campaign targeting US, UK and Middle Eastern travelers. The April to September 2025 campaign highlights Oman’s diverse and authentic travel offerings in the summer and fall.
- Jordan Tourism: E Studio created engaging, shoppable content through a Super Supper Club series, highlighting Jordan’s culinary wonders to US and UK audiences on a dedicated microsite. Overall, demand grew by 9% and gross revenue by 17%.
Giving Partners More Control Through Travel Technology
Expedia Group also announced new technology partnerships with leading airlines and hotels, enabling its Middle Eastern partners to capture more market share and gain visibility to Expedia Group’s global traveler base:
- Adeera: a Public Investment Fund (PIF) company, and set to be Saudi Arabia’s national hospitality champion, has signed a strategic partnership with Expedia Group, joining their B2B distribution rates program.
- Emirates: Expedia Group has expanded its long-standing partnership with the airline through a full integration of its New Distribution Capability (NDC) API on Expedia Group brands.
Expedia’s proprietary flight price tracking tool is also now available on the Expedia app. Taking the guess work out of deciding when to book, the feature notifies travelers when flight prices change and uses data to help travelers decide when to book. Additionally, an Arabic-language version of the UAE and Saudi Arabia sites will soon be available to enhance the traveler booking experience.
