A Day At the Marketing & Sales Show
Insights Industry
Back
A Day At the Marketing & Sales Show
By Arjun RKTue, Nov 26 2019
Contact
a-day-at-the-marketing-sales-show

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all across the region in one space to discover, discuss and develop ideas.

The event is structured around six key streams: Business to Consumer (B2C) Marketing, Business to Business ( B2B) Marketing, Sales Innovation & Strategy, CMO Summit, Marketing Technology, and SME University.

Communicate tried to attend a little bit of everything. Here are our key takeaways from the day.

The B2C Marketing stream covered interesting topics such as the future of outdoor advertising, a session in which Ursha Spranz, CMO of Lifeonscreen, stated that “Advertising cannot be blocked and cannot be skipped” and “Marketers are looking for dynamic, programmatic, measurable, efficient and effective outdoor advertising medium.”

A panel session on “Brand-driven storytelling: investing in your brand narrative to drive engagement” saw a full house as panelists from organizations such as Lifeonscreen, Barclays Bank, Dubai Airports, Mumzworld, Cleartrip and Snap Inc., discussed how storytelling for brands is evolving and how valuable it is to focus on the story you communicate to your clients.

“The breakdown in trust, alongside the reduction in physical presence, has driven digital storytelling to become critical. What the brand stands for and how it relates to ‘me’ is as important to conversion as it is overarching brand positioning,” said Dania Bazzy, regional head of marketing at Barclays Bank.

The crowd kept growing as Shafika Houcine, group director-digital channels at OSN, gave an insightful session on how the power of viral content can instigate change.

Meanwhile, in the B2B Marketing and Sales Innovation Theatre, Ali Shabdar, regional director at the Zoho Corporation, led a session on how to enable digital marketing as part of the customer journey map.

“Today, customer interactions are moment-based, multi-channel and personalized. The key is learning how create a ‘wow’ effect for every customer persona,” he said.

The afternoon saw the theatre packed for a Sales Innovation & Strategy panel session on how to leverage on word-of-mouth marketing, with speakers from Insydo, Helping ME and Ekar.

The day ended in style as the show managed to break a Guinness world record for the longest time for passing a ball between two people.

Tune in tomorrow to see what the Marketing & Sales Show has in store for its second day.

RELATED TOPICS
Marketing Mena Middle East Networking Event Sales Terrapin Uae
MORE IN Industry
Industry
November 01, 2020 How to Build a Winning Gen Z Strategy on Mobile

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Industry
October 28, 2020 Micro-Influencers Are Still an Important Channel in the Marketing Funnel

Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Industry
October 28, 2020 Global Media Insight Report Provides Concise Picture of Media Trends in UAE & KSA

Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Industry
October 27, 2020 Socialbaker’s New Report Highlights Slow Return to Normalcy in Digital Space

Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]