As Global Chief Executive Officer, Eileen is responsible for UM’s global strategy, direction and operations, overseeing global management for UM’s client. We speak to her about the challenges their clients are facing, whilst the company’s eagerness in including different people to ensure delivery.
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Read moreFebruary 15, 2026
Retail Enters the Chat Era as Groceries Go Live Inside AI
Canadian retail giant Loblaw Companies Limited has launched what it calls a first-of-its-kind grocery shopping experience inside ChatGPT — signalling how conversational AI is…
Read moreFebruary 15, 2026
Podcast Ad Spending Surges 32% in Q4 as Brands Pile In
Podcast advertising closed 2025 with a powerful surge, as fourth-quarter spending jumped 32% year-over-year, underscoring the medium’s transition from experimental buy to mainstream marketing…
Read moreFebruary 15, 2026
From Scroll to Sale: How AI and Second Screens Are Transforming Marketing
This year, marketing has matured. AI-driven discovery, real-time measurement, and long-term creator partnerships are no longer experiments—they’re standard practice. Brands are refining strategies to…
Read moreFebruary 14, 2026
As ads come to AI chatbots, OpenAI faces test of trust and revenue
Former OpenAI researcher Zoë Hitzig warned that strong commercial incentives could eventually erode early safeguards, drawing parallels with the evolution of advertising practices at…
