As Global Chief Executive Officer, Eileen is responsible for UM’s global strategy, direction and operations, overseeing global management for UM’s client. We speak to her about the challenges their clients are facing, whilst the company’s eagerness in including different people to ensure delivery.
READ MORE
Read moreMay 26, 2024
Warner Bros. Discovery and Etisalat Launched It’s First Kids FAST Channel Globally
Warner Bros. Discovery, in partnership with Etisalat’s StarzOn platform (by e&), has launched its first-ever kids-focused Free Ad-Supported Streaming Television (FAST) channel. Going live…
Read moreMay 26, 2024
Luxury PR Agency Maison Ellyse wins multiple F&B accounts this summer
Maison Ellyse, Dubai-based Luxury PR Agency operating across the GCC has widened its F&B portfolio with the recent account wins of Loona, Narnia and…
- Read more
May 26, 2024
Platformance Releases Summer Report Reframing the GCC’s Quietest Quarter as a Strategic Window for Growth
For years, many marketers have scaled back during summer in the GCC, assuming audiences are elsewhere and media effectiveness drops. Platformance’s new report suggests…
