Online travel marketplace Wego has partnered with the Korea Tourism Organization (KTO) to launch a new marketing campaign aimed at positioning South Korea as a preferred travel destination for travellers from the Middle East and North Africa.
The campaign focuses on promoting South Korea’s mix of modern cities, cultural heritage and natural attractions, while addressing the travel preferences of MENA audiences, including family-friendly experiences, safety, and diverse culinary options such as Halal-certified food.
Key destinations highlighted include Seoul, Jeju Island and Gangwon Province, with an emphasis on K-Culture, historical landmarks and outdoor experiences. The initiative also seeks to leverage the growing popularity of South Korean entertainment and lifestyle trends among younger travellers.
As part of the campaign, South Korea-related travel content has been integrated into Wego’s digital platforms, allowing users to access destination information alongside flight and hotel booking options. The digital-first approach is designed to simplify travel planning and reach users actively searching for international travel.
The partnership reflects a broader push by tourism authorities to tap into the high-spending outbound travel market from the Middle East, while encouraging cultural exchange and strengthening tourism ties between the two regions.
