FP7McCann strengthened its position as one of the region’s top advertising groups after securing 15 wins at the 2025 MENA Effie Awards, earning titles for Most Effective Agency Network of the Year (FP7 McCann MENAT) and Most Effective Advertising Agency Office of the Year (FP7 McCann UAE).
The results cap a strong year for the network, which was earlier named the No. 1 agency in the UAE and the highest-ranked network agency in MENA in the Cannes Lions Global Creativity Report 2025.
The agency’s biggest win of the night was the Grand Prix for “Recipe for Change,” created for Puck by Arla Foods. The campaign addressed food insecurity in Lebanon by turning traditional home recipes into a community-driven restaurant model that generated income for local families. The project was produced in partnership with MCN sister agencies Current Global MENAT and Craft.
FP7McCann’s awards spanned categories including purposeful creativity, food retail, automotive and men’s health, underscoring the breadth of its work and the network’s integration across markets.
The wins also highlight the group’s ability to deliver culturally relevant campaigns for international and regional brands.
In the UAE, FP7McCann collected multiple Golds for “Recipe for Change” and “The Mid-Life Check” for Harley-Davidson, along with Silvers and Bronzes for work with McDonald’s, the Testicular Cancer Society and AXE. Its Egypt office, working alongside McCann Health Cairo, won Gold and Silver for Nescafé’s “Mourning Morning Coffee,” as well as additional prizes for campaigns for Nestlé Fitness, Chevrolet and Sensodyne.
The spread of wins across two major markets reflects FP7McCann MENAT’s broader regional footprint and its strategy of delivering cross-border campaigns that combine local insight with global brand needs.
Tarek Miknas, CEO of FP7 McCann MENAT, said the results demonstrate the strength of the agency’s relationships across the region. “Effectiveness is the ultimate measure of partnership, and this year’s Effies reflect the strength, ambition and trust we’ve built with brands across the region,” he said.
Tarek Ali Ahmad, Managing Director of FP7 McCann Dubai, said the wins highlight the confidence clients place in the agency. “This win is a celebration of the trust our clients place in us — trust to solve real business problems with bold, purposeful creativity,” he said.
