The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia.
Media Mantra Consulting has appointed Eslam Al Toom as Head of Influencer Marketing, strengthening its growing communications portfolio in the UAE and supporting its expansion plans across the Middle East, including Saudi Arabia.
The firm said the move aligns with it’s objective of building a wider set of services for brands seeking integrated communication solutions in the region.
Eslam joins the agency with more than eleven years of experience in the digital and influencer sector. His previous roles at iCubeswire and Noon involved developing influencer-led strategies, managing creator relationships, and overseeing campaign operations.
His background in data analysis, planning and performance measurement is expected to support Media Mantra Consulting’s effort to deliver structured, results-driven influencer programmes for clients.
The appointment comes as the agency’s Dubai office continues to grow its client base across sectors. Media Mantra Consulting works with regional and international brands on public relations, digital communication and influencer engagement, offering an integrated service model that covers media outreach, content strategy and audience-focused digital planning.
The firm has built its presence in the UAE over the past few years and recently began strengthening its network in Saudi Arabia, where demand for structured influencer marketing continues to rise.
Udit Pathak, Founder Director of Media Mantra Consulting, said, “Eslam’s appointment marks another milestone in our mission to build a future-ready communication agency in the Middle East. His proven experience in the influencer marketing space complements our broader strategy to offer holistic communication solutions that address the evolving needs of our clients. Influencer collaborations have become an integral part of brand storytelling today.
With Eslam on board, we aim to deliver campaigns that are not only creative but also rooted in measurable business impact. As we continue to expand into Saudi Arabia, his expertise will add significant strength to our regional operations.”
Eslam said, “I am excited to join Media Mantra Consulting and lead its influencer marketing initiatives at such an exciting stage of its growth in the Middle East. The region presents many opportunities for brands to connect with audiences through creative collaborations.
The agency’s integrated approach and focus on building credible brand voices align with my own professional philosophy. I look forward to contributing to its vision while working with our partners and clients to deliver value through strategic, data-driven campaigns.”
Media Mantra Consulting offers public relations, crisis communication, reputation management, digital strategy and content development for clients across industries. Its regional operations combine local insights with an integrated communications framework to support brands in reaching diverse audiences across the Middle East.
