Platformance, the growth marketing platform within FAST Ventures, has officially opened its new office in Cairo,
Platformance, the growth marketing platform within FAST Ventures, has officially opened its new office in Cairo, Egypt. The move reflects the company’s continued investment in the MENA region and its wider ambition to work more closely with digital native businesses across high growth industries.
The Cairo office will serve as a regional hub, enabling Platformance to offer deeper local insight, faster response times, and closer access to clients, partners, and talent. The new location adds to existing operations in the UAE and Saudi Arabia, strengthening Platformance’s presence in key digital economies.
Waseem Afzal, is the Founder and CEO of Platformance, and the office will be led by Hamza Madi, General Manager for Emerging Markets. Madi will oversee Platformance’s operations in Egypt, Kuwait, and Qatar.
Platformance currently supports clients in sectors such as ecommerce, Teclo, Banking, FMCG, Auto, Fintech, Retail, and Mobility. The Cairo team will offer local delivery support, market insight, and access to Platformance’s proprietary tools.
