V47 Entertainment combines VIRTUE Asia’s cultural foresight and brand strategy with Goldfinch’s financing models, production infrastructure and global entertainment networks.
VIRTUE Asia has launched V47 Entertainment, a new branded entertainment studio designed to shape the future of culture across Asia, MENA, and the Global South.
Developed in partnership with Goldfinch International—the financing, production, and creative-ecosystem arm of the UK-based Goldfinch Group—the venture aims to build next-generation entertainment IP and help brands engage some of the world’s fastest-growing audiences.
Positioned at the intersection of culture, creativity and capital, V47 Entertainment enables brands to move beyond traditional advertising into long-form, entertainment-led storytelling. The new studio will support the development of films, series, anthology formats, microdramas, animation, creator-driven content and digital universes crafted to travel across regional and global markets.
“As we look into 2026, the creative industry is being reshaped by a simple truth: culture leads brands,” said Lesley John, CEO of VIRTUE Asia.
“Audiences no longer want brands to interrupt culture—they want them to contribute to it. With V47, we’re giving brands the ability to build signature entertainment properties. As AI automates functional layers of marketing, entertainment becomes the next frontier for brand relevance.”
V47 Entertainment combines VIRTUE Asia’s cultural foresight and brand strategy with Goldfinch’s financing models, production infrastructure and global entertainment networks. Together, they offer brands an integrated platform to design, fund and scale entertainment IP with long-term cultural and commercial value, shifting investment from short-term campaigns to enduring cultural capital.
With operations spanning Asia, MENA and the Global South—now widely regarded as emerging cultural power centres—the studio aims to help brands lead from regions driving global influence. “Asia is now shaping what the world wants next,” John said. “V47 allows brands to build cultural capital where influence is accelerating the fastest.”
Phil McKenzie, COO and co-founder of Goldfinch, added: “V47 blends culture, capital and creativity in a way the industry hasn’t seen. By engineering marketing, storytelling and distribution together from day one, we’re generating IP with scale and monetisation baked in.”
Goldfinch International founding partner Justin Deimen said the partnership reflects the shift toward new cultural centres of gravity. Chairman David Webster added that V47 gives brands a meaningful creative role, “not as sponsors, but as partners.”
V47’s model draws from music, gaming, film and TV, live events and creator economies, enabling brands to participate directly in storytelling. Its inaugural slate—set for reveal in Q1 2026—includes two unscripted docu-series, a live event series, a microdrama, a competition format and an animation project. The venture also plans to launch a branded entertainment fund and content accelerator to build scalable IP capable of travelling across platforms and markets.
