In an effort to be more sustainable, Ikea is taking new steps. It’s cutting a big part of its marketing to apply the financial resources to a new US campaign. Beginning Wednesday, the 75-year-old Swedish retailer is doing its first national out-of-home push in the US, where it operates 48 stores, and hosting live catalog […]
If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has warned users and brands that it is purging more accounts from the service and they could see a dip in followers. The media-messaging service is focusing on locked accounts in its latest effort to clean up spam, bots and […]
BPG Group is asserting its independence through a restructuring that aims to make the group “more client-centric and more relevant as a marketing service provider,” according to a note sent out by Satish Mayya, CEO, BPG Max – the rebranded BPG Maxus. The structure The restructure will see BPG Bates, BPG Cohn & Wolfe, BPG Maxus and […]
Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration will see the retailer supporting the concept, with the aim of nurturing musical talent from the region. The partnership has been facilitated by media planning agency, Wavemaker Global and will feature […]
Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids […]
According to industry sources, Publicis Media, MCN’s Initiative and GroupM are pitching for the Nestlé account, which has been with GroupM’s MEC, which recently merged with Maxus to become Wavemaker. Spokespeople from all the agency groups as well as Nestlé were unavailable for comment at the time of publishing.
Following the announcement by GroupM of merging MEC and Maxus into one entity back in June 2017, we now have a name for the newly formed agency: Wavemaker. The new billion-dollar revenue – $38 billion in media revenue, to be precise – agency will combine media, content, and technology. “Making waves happens when media, content and […]
MEC has launched MEC Wavemaker to create content that measurably improves a brand’s performance by bringing together existing teams in content strategy, social, partnerships, experiential, SEO, production, and creative services under one offering. Initially launching in 10 markets – including the Middle East – Wavemaker will launch in 20 more markets through 2016. MEC Wavemaker […]