Search Results for : Shazam

Josh Partridge, vice-president of EMEA, LATAM and Canada at Shazam, on what the brand can offer advertisers Shazam, best known as the app that comes in handy when you hear a song you love but can’t remember its name, has actually been around as a SMS company since 1999. It wasn’t until the launch of […]

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”. However, with the introduction of phablets, tablets and […]

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

  Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN” on October 22. The new MSN is built on a combination of mobile, cloud-first offering, over a 1,000 premium content partnerships globally – and a dozen locally – with the likes […]

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in the Arab world, nearly doubling from the previous year, according to the Arab Social Media Report. The regional average for Facebook penetration jumped to 21.5 percent for the same period, up […]

  Digital media and technology solutions provider Connect Ads, a subsidiary of OTVentures, announced today an exclusive partnership with music, media and ad recognition app Shazam – which runs on any smartphone and can recognize content on nearby TVs, videos or tablets. The app has seen increasing commercial use, whereby TV viewers who “Shazam”ed a 15-second commercial showing […]

  With the increasing penetration of mobile devices in the MENA region, it’s no surprise that the media closest to a consumer is his mobile device. This high level of accessibility is at the inception of the multiscreen phenomenon – people watch TV with their eyes and fingers on the screen of their mobile device, […]

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent technology. Life+ will be headed by Jeff Malmad, managing director of mobile at Mindshare North America, and is designed to help brands understand the opportunity that wearable technology presents, whilst ensuring […]