Search Results for : Satisfaction

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation. The report surveyed 2,162 marketers and conducted in-depth interviews with leaders working in large enterprise organizations with complex social media strategies. Here are the findings – […]

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to overcome this challenge. According to former product leader at Facebook, SC Moatti, “to build products that people love, you have to build products that are […]

Earlier Communicate looked at some of the most glorious moments in tech from this decade. While there were too many great moments to count, there were also some moments that didn’t quite live up to the hype. Here’s a list of those moments in the world of tech. IGTV While Instagram falls under one of the […]

The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars of customer experience. The sectors which were taken into account included shopping malls, furniture chains, retail banks, e-commerce,  after-sales service for cars, telecom services, and car insurance. The five performance pillars were: […]

By Drew Neisser Most new CMOs arrive with a mandate to find ways to make marketing more effective. Ironically, only a small percentage ask for or are given the time they need to assess the situation—let alone provided the time they would need to research a meaningful customer insight that could have a material impact on […]

By Dan Cantorna  Data is considered by many to be the oil of the 21st century. The success of any brand in today’s digital economy is ultimately dictated by its access to data and ability to interpret it. There is no question that you need to leverage your own customer data. However, brands need to […]

By Anthony Crupi The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the 82-minute “Thrones” capper averaged 19.3 million total viewers, […]

The Ogilvy Group has terminated the employment of its chief creative officer, Tham Khai Meng, after an investigation into his behavior following employee complaints, according to a memo sent to staff yesterday by CEO John Seifert. Seifert said he had been informed of employee complaints two weeks prior. Just last month, the group rebranded after […]

30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers are clear evidence that audiences dislike common forms of advertising including text and video. Even with a more tailored and targeted approach, thanks to data, consumers don’t like the methods of […]

There has always been a general sense of dissatisfaction in the regional ad industry with regards to digital ad measurement and monitoring. That is now set to change with Nielsen’s launch of Digital Ad Ratings (DAR) in the UAE. DAR was launched in 2011 and is already used in more than 33 countries for campaign […]

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the first time, according to a new report from eMarketer, which predicts a 5.6 decline for the age group on Facebook. The analytics and data firm had already predicted a decline in usage of kids […]

Two PHD MENA clients have extended their relationship with the media planning network after recently concluded competitive reviews. Dubai World Trade Centre (DWTC) has renewed its contract after three years with the agency while Huawei has added Lebanon to PHD’s remit, which already includes the UAE. “Winning new business is always very rewarding but there […]

By Nidal Abou Zaki, managing director, Orient Planet Group The emergence of social media platforms has taken the Arab region by a storm. In fact, according to a recent survey that looked into the Arab digital lifestyle, a whopping 83 percent of respondents use the internet daily while 61 percent spend at least two hours […]

By Sanjit Gill, General Manager, ICLP While many of us have been busy preparing our summer getaways, one retail event has been dominating the conversation across Europe and North America. Unsurprisingly, it comes from the world’s biggest online retailer, Amazon. Launched in 2015, Prime Day has grown to become one of the biggest one-day retail […]

Burning the midnight oil while chugging cups of coffee (or any other beverage you prefer) and staring into your screen(s) and/or space is not an uncommon sight for ad agencies around the world. Even Don Draper did it. What is different is the resurgence of what Lane Pryce did, although for entirely different reasons. On […]

By Ali Nehme, chief strategy officer, Publicis Media Middle East Accomplished business leaders often seem to have a more focused mind than ordinary people. Isn’t this partially why they got there? Typically the assumption is that they climbed that high because of their thinking and strategic skills, management skills, and so on. The reality is […]

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]