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Search Results for : Samsung

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People
February 09, 2021
E-Commerce Will Amount to $29 billion in the GCC Region in 2021
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Industry
January 14, 2021
The TikTok Year in Review, Celebrating 2020 Creative Excellence in MENA
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Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
People
March 15, 2020 Changing Times In the World of OOH

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Industry
December 26, 2019 Communicate Picks #5 – Four Moments In Tech that Failed this Decade

Earlier Communicate looked at some of the most glorious moments in tech from this decade. While there were too many great moments to count, there were also some moments that didn’t quite live up to the hype. Here’s a list of those moments in the world of tech. IGTV While Instagram falls under one of the […]

Industry
December 24, 2019 Communicate Picks #4 – Five Brands To Watch In 2020

What do you do when you’ve fallen? When you’ve been outnumbered and down on the ground? Do you stay down or do you get back up? Communicate lists the brands that are looking to bring the fight back to the table in 2020. Toys R Us  Earlier this year, the famous toy retailer reincarnated from the […]

Industry
June 25, 2019 Virtual Reality Unfulfilled Promise

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

Industry
May 20, 2019 Badly Behaved Brands: Why Campaigns Need Consumer Insight To Succeed

By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds. With consumers seeing over 5,000 ads a day, it’s no surprise that around 615 million devices globally are now blocking ads. With so many brands competing for a few seconds of […]

Industry
April 23, 2019 Snapchat Commercials: They Are Here To Stay

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that are exclusively run on premium partner content called Snapchat Shows. According to the company, TV networks and entertainment studios are reimagining popular series for Snapchat, with shows across entertainment, sport, food […]

Industry
April 07, 2019 Amazon to develop Alexa wearable

Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant is readying earbuds with built-in Alexa access for as early as the second half of this year, according to people with knowledge of the plans. The headphones will look and act […]

Industry
January 17, 2019 4 trends from CES 2019

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3 million square feet last week, with 4,500 exhibitors showing their wares – the latest in 8K screens, giant drones, walking cars, robot pets and automobile prototypes that would make Bruce Wayne jealous […]

Industry
December 04, 2018 Which brand replaced P&G as World’s Largest Advertiser?

Procter & Gamble Co. spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018 with little change from the previous year, according to Ad Age Datacenter. Yet, it was pushed to second spot this year on Ad Age’s World’s Largest Advertisers ranking of the 100 biggest spenders, which […]

Industry
August 09, 2018 Tech-Talk: The 2018 phone war is just around the corner

This article first appeared on Communicate‘s sister site: AMEinfo.com Apple is a company that just reached $1 trillion in market cap and it is also getting ready for the new iPhone release. Samsung, on the other hand, just in time for the Note 9 release (August 9), is upping its ante by releasing adverts attacking […]

Industry
July 22, 2018 Could Facebook’s investigation of this social analytics firm spell trouble for brands?

Facebook is investigating a social analytics company called Crimson Hexagon because of its potential dealings with a Russian organization and other concerns over how it handled private data. Crimson Hexagon, based in the US, provides social data analysis for brands by monitoring platforms including Facebook and Twitter. The brands it has worked with include Adidas, Samsung, […]

Industry
June 13, 2018 BREAKING: We Are Social acquires Socialize

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move, which is subject to regulatory approval, is We Are Social’s first acquisition, and extends its network to the Middle East and North Africa (MENA) for the first time. We Are Social […]

Industry
April 09, 2018 YouTube is now charging even for ads that are skipped

YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new ad product will cost advertisers even if the viewer presses skip. Kind of like TV. It is a variation of YouTube’s five-second skippable ads, and is designed for brands that are […]

People
March 30, 2018 Ali Nehme to head Publicis Media’s global commerce capability

Publicis Media is launching “Commerce” as a Publicis Media global practice dedicated to commerce strategy, media and marketplace investment, as well as content and merchandising. Ali Nehme will serve as Global Practice Lead, Commerce, Publicis Media, and report into Digitas Global Brand President Michael Kahn, who will also serve as executive sponsor of the Commerce […]

People
January 07, 2018 CEO Simon Hudson steps down as Brndstr goes global

After four years of leading Dubai-based creative tech firm Brndstr, founder Simon Hudson, has stepped down from his role as CEO. Having supported over 200 brands across eight countries and generating close to $5 million in revenue, Hudson is making way for a new executive team to help take the company from tech startup to international […]

Industry
January 03, 2018 What is going on with telcos and data?

By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual or interest data. Hence, it is now highly possible to target a GITEX participant, at a certain location, at the time the event is taking place with the desired ad of […]

Industry
March 02, 2017 Flourish expands into Middle East with Samsung’s CRM account

International digital and direct agency Flourish has added the Samsung Gulf Electronics CRM account to its client list following a competitive four-way pitch. The work will encompass digital CRM strategy and delivery, as well as creative across the entire consumer product portfolio including mobile, tablet, wearables, television, audio and home appliances. Flourish first started in […]

Industry
March 31, 2015 Not content with content marketing

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led marketers to complement traditional marketing with content marketing. “Brands are now challenged with evolving their strategies to not only create the volume of content required to satisfy consumer appetite, but to […]

Industry
September 16, 2014 Buoyed by Apple Watch, wearable tech poised for a boom

During an interview this summer in Chicago, Paul Roth, AT&T‘s president of retail sales and services, described wearable devices as the “future of retail” before adding, “it’s a niche market”. That’s why the tech industry is looking to Apple to do what it does best: Take a budding technology, package it neatly and blow it up […]

Industry
August 25, 2014 Samsung jumps on the Ice Bucket bandwagon

  Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral philanthropic venture. Samsung may be the first to turn it into an ad. On Friday morning, a tweet from the company’s U.K. mobile account sent out a link to a 15-second […]

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