Search Results for : Razorfish

By  Brian Braiker Rishad Tobaccowala has logged nearly four decades at Publicis. Starting with a run at Leo Burnett and followed by stints as chairman of Digitas LBi and Razorfish, he spent some time in leadership roles at VivaKi and Starcom IP as well as other companies under the Publicis umbrella. Today he is the […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

The last two years have been a roller coaster for Publicis Groupe. Following the introduction of its “Power of One” philosophy, the group has restructured, reorganized, launched new agencies, merged some and so on. Now, it has once again, announced three new changes: Creation of Publicis Spine to fuse consumer and enterprise transformation Organization of […]

By Penry Price, vice-president of LinkedIn Marketing Solutions As marketing becomes increasingly driven by data and technology, ad agencies are having to compete for business against a newfound rival: consulting firms such as Accenture and Deloitte. While this tension has been brewing for a few years, it’s now reaching fever pitch. Deloitte has acquired a […]

Following the September 2, 2014 announcement of the acquisition of Nurun, a leading independent global design and technology consultancy, Publicis Groupe announced in a press statement today the strategic integration of Nurun’s agencies within the Groupe. Keeping in line with Publicis Groupe’s 2018 strategic plan, it plans to fully integrate the talents and expertise of […]

  Publicis Groupe is back on track with its digital acquisitions only months after its failed merger with rival Omnicom, and it’s going big. The French holding company said Monday morning that it has inked a deal to acquire Boston-based digital network Sapient Corp for $3.7 billion in an all-cash transaction at $25 per share. The […]

Publicis Groupe’s organic growth – excluding acquisitions – was just 1 percent for the third quarter of 2014, as chairman-CEO Maurice Lévy continued to blame his group’s poor performance on the failed merger with Omnicom. Revenues were up 4.4 percent to $2.2 billion in the third quarter. In an attempt to leave the bad memories […]

  While Adage reported that Maurice Levy would remain chairman-CEO of Publicis Groupe until 2017, and the Wall Street Journal claimed that the group extended Levy’s tenure until early that same year, an official press statement by Publicis on September 16 leads to no conclusion of the sort. The statement, announcing “strategic directions for 2018”, […]

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]