Search Results for : Raja Rajamannar

Since it first unveiled its sonic identity in February 2019, Mastercard has been at the forefront of sonic branding. In an exclusive interview, global CMO Raja Rajamannar tells Communicate about the ins and outs of this strategy. What is a sonic brand, in your definition? A brand is nothing but an embodiment of the values, […]

The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice will have on the way consumers select brands. WFA  said in a statement that the partnership has been founded with Fast-Up Partners (FUP), in which the group has been created after […]

When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name from its logo. The red-and-yellow overlapping discs that have anchored its brandmark for nearly 50 years would, in most cases, stand on their own. It’s not every brand that has the […]

MasterCard has selected Carat to be its new media agency across most of the globe, retaining incumbent UM only in Latin America. The marketer spent $126.6 million on domestic measured media in 2012, the last full year of available spending data from Kantar Media. Globally, the company spends about $250 million, according to people familiar with the matter. The latest […]