Search Results for : Puma

Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.

Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark’s global brand president Chris Boothe. With this move, the new network deepens its presence in Australia, Canada, China, Germany, India, Italy, MENA, Mexico, Poland, Russia, Singapore and Spain, as well as other markets around the world. The change comes as […]

PUMA has awarded its media buying and planning brief for an upcoming campaign to Dentsu Aegis Network’s Vizeum MENA. The new campaign “PUMA Pact – No Matter What”. Vizeum MENA will manage the account from its UAE office but coordinate with its network to plan campaigns across the MENA Region. The agency’s mandate is to […]

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and even bigger ambitions. Launched last September, Much Media Network is the Lebanon-based exclusive representative of French production powerhouse Cité Numérique, one of the biggest studios in Europe. Much’s work will include […]

  Publicis Groupe is further cementing its footprint in South Africa, having recently announced in a press statement three acquisitions that would expand the scope of its activities in the cities of Cape Town, Johannesburg, Durban and Belleville. The group has acquired brand agency BrandsRock – founded in 2009, BrandsRock offers marketing and brand strategy, […]

  Today’s fashion industry is changing to meet the demands of its audience. In this era of 24X7 connectivity and conversations – when the fate of a new season’s collection is decided in a matter of hours on social media – traditional marketing is just not enough. Digital content marketing, especially supported by a video […]

  Capillary Technologies, a cloud-based retail customer engagement management, has announced that it has closed a $14 million Series B round of venture financing led by Sequoia Capital and Norwest Venture Partners (NVP). This new investment adds to the $17 million of Series A funding received in 2012. The funding will be used to enhance […]

  Sports company Puma has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position over all Puma advertising and creative on a global basis, with reach across North America, Europe, Latin America, APAC and Middle East/Africa. Over the last three months Puma’s new management team […]