Search Results for : Palestine

Careem, the regional transportation network, has launched for the first time a global campaign that communicates a call to “Start Something,” which aims to reinforce the company’s brand purpose. While the campaign targets “everyone,” it specifically looks at “people with passion and ambition for a better future, people that are proud to be part of […]

Dubai-based creative communications agency, INTEGR8 has been appointed by LACASA Holdings to launch its upcoming Palestine-based shopping mall. Plans for the mall were first unveiled in September 2017, set to be the country’s largest shopping destination to date featuring over 200 retail, F&B, and entertainment units. INTEGR8 will handle all the branding, social media, and […]

YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region. Announced during an event in Riyadh, the channel has more than 1,000 videos and is categorized by genres such as comedy, education, fitness, and many more. The hub will also highlight […]

Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes to adding incentives beyond salary and generic benefits packages. As Sasan Saeidi, FP7 UAE’s managing director, says, “This industry is very demanding, especially in this part of the world where things […]

Changes in the market – demand shifts or internal corporate transformations such as the introduction of new products and services – often lead to a revamp of the corporate image. The process of shedding the old image and emphasizing the new one is not easy. Stakeholders must know what they’re trying to accomplish and identify […]

With offices based in Amman, The Hub’s partnership with Dentsu Aegis Network will see The Hub handling all media planning and buying for Carat and Dentsu Aegis Network’s clients in Jordan. Founded in 1991, The Hub is ranked among the top two active agencies in Jordan. The agency is made up of a team of […]

twofour54 opens the door for Arab filmmakers to apply for a SANAD grant to support the development or post production stages of their projects. The fund will continue to receive applications until the end of June 2015. SANAD Fund grantees for 2015 will be announced August 3For the sixth consecutive year, SANAD is providing financial […]

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the […]

STARZ Play announces the launch of its new STARZ Play service, a premium online video offering that claims to provide the latest US blockbuster movies and TV series immediately after they premiere in the US, along with a library of recent TV series, movies and children’s content. STARZ Play marks the first time that Starz […]

AppMahal, an Android mobile application developed in the Middle East to help users search for apps, has received four million visits almost 500,000 downloads since launching on the Google Play store six months ago. The free app enables users to share and recommend the best Android apps for their friends, family and social media followers, […]

  Midway through Israel’s 22-day “Cast Lead” offensive on Gaza in late 2008 and into 2009 – which cost the lives of 1,400 Palestinians, according to think-tank Global Research – Mashable reported that Twitter, back then a startup, had registered a staggering growth of 752 percent. A few months earlier, Facebook had officially outstripped MySpace […]