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Search Results for : Optimization

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People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
man
Industry
January 06, 2021
How to Navigate Video and TV in 2021
man
People
January 05, 2021
A Day in the Life of Tom Green
man
Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
man
Industry
December 08, 2020
Kantar's Predictions For Media in 2021
man
Facebook Hub
Masterminds
November 19, 2020
How Centrepoint Used Facebook to Boost Sales in Saudi Arabia at a Lower Cost
man
Industry
November 12, 2020
SMB Day At The Tik Tok Hive
People
September 13, 2020 Adform Gives Us a Taste of New First-Party Cookie-Based Solutions

Last August, integrated advertising platform Adform announced the launch of its first-party ID solution, aimed at providing a way around the recent restrictions planned around third-party cookies. CTO Jakob Bak explains how it will work and why the industry needs to pay attention.  For some industry players, Google’s decision to phase out third-party cookies (and […]

People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Industry
August 17, 2020 The Four Pillars of Sustainable Marketing

By Rohit Jaiswal, COO, Dabur International Ltd If you prefer a brand because it is ethically sourced, locally produced or it contains components made from recycled material, then you are a consumer that values sustainable solutions. Sustainable marketing enables a company to build relationships with consumers, by letting them know they are important to the […]

man
Facebook Hub
Masterminds
July 20, 2020
How Shake Shack Used Facebook Collaborative Ads to Reach GCC Customers Via Third-Party Aggregators
man
Choueiri Group Deep Dives
Programmatic
June 10, 2020
The Cold, Hard Truth
Industry
May 24, 2020 How Does KFC’s New Blockchain Program Work?

KFC launches an innovative blockchain program for its digital advertising and media buying, making it the first QSR (Quick service restaurant) brand in the region to do so. Communicate got a chance to speak with Ozge Zoralioglu, Chief Marketing Officer at KFC, to learn more about this new step, and what it means for the digital media buying […]

man
Choueiri Group Deep Dives
CG Updates
May 20, 2020
Reaffirming the Performance and Power of TV
man
Choueiri Group Deep Dives
Programmatic
May 13, 2020
Making a Good Impression
Programmatic
Choueiri Group Deep Dives
April 26, 2020 What Works Programmatically and What Doesn’t
Dylan Temple-Heald, Director – Precision at Publicis Media, explains how programmatic can deliver and where it can still be improved, especially in the region.
man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
Programmatic: From Buzzword to Key Opportunity
Industry
January 22, 2020 Why Transparency is Fundamental for Strengthening Client Relationships

By Mateen Agha, SEO Lead at ForwardPMX Paid search marketing enables businesses to advertise their products and services by sponsoring listings on a search engine or websites like Google. It is known as PPC (pay-per-click) because the advertiser pays every time their ad is clicked. More and more brands are beginning to recognize the importance and see […]

Industry
December 08, 2019 Zero-Click Searches and What They Mean for SEO

Mateen Agha, SEO Lead at ForwardPMX, explains what brands can do when Internet users don’t need to click on anything to find answers. It has probably happened to you. You searched for something on Google and found the answer right on top, without clicking on any link. This is a ‘zero-click search:’ a search query that […]

Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 It’s Not All About the ROI
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin share examples of how data & analytics drive results.
man
Industry
January 26, 2021
The Growth of Voice Search
Industry
April 02, 2017 How to win at voice search on mobile

In a mobile-first world that is increasingly using voice search, how do marketers go about optimizing content and staying ahead in the search engines questions Adrian Jennings, search performance director at Sekari With the arrival of the new Google Pixel phone, which has a built-in Google assistant, smartphone users are getting used to the idea […]

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