PUBLICIS GROUPE MIDDLE EAST LAUNCHES PxA, A GLOBAL END-TO-END DIGITAL MARKETING PRACTICE POWERED BY ADOBE

Publicis Groupe Middle East announce PxA, a bespoke digital marketing practice tailored for the Middle East powered by Adobe. This offering is set to transform the digital landscape in the region.

The practice is designed to revolutionise how businesses in the Middle East manage and supply digital content to power marketing campaigns. At the heart of PxA is PX, Publicis Groupe’s end-to-end content platform powered by Adobe GenStudio, providing a seamless framework for managing and optimizing content across the entire supply chain. It simplifies the complexities of digital content production and performance optimization, enabling businesses to streamline their operations and achieve personalized, data-driven results at scale.

The need for a consolidated solution like PxA is more urgent than ever. With the Middle East experiencing rapid digital adoption and content consumption growth, businesses face the challenge of navigating complex, fragmented ecosystems. PxA addresses these challenges by streamlining the content supply chain, amplifying performance, and accelerating campaign launches. It enables marketers to achieve efficient operations, scale 1:1 personalization, and maximize the value of their Adobe investments.

PxA brings Publicis Groupe’s “Power of One” approach, which unifies the Groupe’s expertise across creative, media and technology to the region through the partnership of Publicis Sapient and Digitas, who have global experience in implementing Adobe solutions and bring scaled expertise to enable further digital business transformation.

As part of Publicis Groupe Middle East’s partnership with Adobe, the PxA practice will feature a team of certified and proficient experts across Adobe technology and solutions.