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Search Results for : Oped

Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary People
November 18, 2024 Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary
Nancy Assaad, Founder and CEO of The Marketing Boutique is part of our "Women to Watch" series
Pioneering innovation in PR People
November 13, 2024 Pioneering innovation in PR
Noura Souki, Account Director at Cheil ME talks to Communicate within the frame of the "20 women to watch" series
Zeinab Yasseen: Artistic with an edge People
November 07, 2024 Zeinab Yasseen: Artistic with an edge
Part of the Communicate "Women to Watch series". Meet Zeinab Yasseen Senior Creative Art Director at M&C Saatchi UAE
Nissan Middle East Launches First-Ever Brand Campaign: “Defy Ordinary”
Industry
August 16, 2024
Nissan Middle East Launches First-Ever Brand Campaign: “Defy Ordinary”
e& Enterprise Launches ‘Infinite Digital Potential. Realised.’ campaign
Industry
July 17, 2024
e& Enterprise Launches ‘Infinite Digital Potential. Realised.’ campaign
Netizency's Social Recap: June 2024
Industry
July 12, 2024
Netizency's Social Recap: June 2024
The Song Behind Every Egyptian Ad
Culture
July 01, 2024
The Song Behind Every Egyptian Ad
TBWA\RAAD Launches In-House AI Platform - Collective AI
Industry
June 28, 2024
TBWA\RAAD Launches In-House AI Platform - Collective AI
Unified Game Advertising Platform - iion Secures First Round of Funding
Industry
June 13, 2024
Unified Game Advertising Platform - iion Secures First Round of Funding
Bain & Company: 70% of the MENA Region’s Emissions Fall Under Net-zero Pledges
Industry
June 03, 2024
Bain & Company: 70% of the MENA Region’s Emissions Fall Under Net-zero Pledges
Once an Influencer, Now a Creator: What Difference Does it Make?
Industry
April 26, 2024
Once an Influencer, Now a Creator: What Difference Does it Make?
Rodrigo Leal Rodrigues Joins Publicis One Touch as Executive Creative Director
People
March 14, 2024
Rodrigo Leal Rodrigues Joins Publicis One Touch as Executive Creative Director
Reintroducing: Decathlon
Industry
March 13, 2024
Reintroducing: Decathlon
Insights from 2023: Navigating the Branding Shift
Industry
March 12, 2024
Insights from 2023: Navigating the Branding Shift
Saudia Launches ProtecTasbih, the First Sanitizing Prayer Beads for Pilgrims Globally
Industry
February 09, 2024
Saudia Launches ProtecTasbih, the First Sanitizing Prayer Beads for Pilgrims Globally
Reach Celebrates Second Anniversary Announcing New Talent Management Signings
Industry
February 09, 2024
Reach Celebrates Second Anniversary Announcing New Talent Management Signings
Immersing in Ogilvy's 'Global Rise of Influencer Marketing' Report
Industry
February 06, 2024
Immersing in Ogilvy's 'Global Rise of Influencer Marketing' Report
Kekst CNC Expands to KSA, with New Office
People
January 23, 2024
Kekst CNC Expands to KSA, with New Office
Do it for the Culture
Industry
January 19, 2024
Do it for the Culture
Spotify Arabia’s 5-Years Wrapped
Culture
January 11, 2024
Spotify Arabia’s 5-Years Wrapped
Trendy or out of touch? It depends on the day.
Industry
September 12, 2024
Trendy or out of touch? It depends on the day.
Elevate your D2C brand with these seven email strategies
Industry
August 29, 2024
Elevate your D2C brand with these seven email strategies
Better Creativity Means Better for You
Culture
April 03, 2024
Better Creativity Means Better for You
6 Ways to Reduce the Environmental Footprint of Digital Advertising
Culture
July 19, 2023
6 Ways to Reduce the Environmental Footprint of Digital Advertising
SEO - The Least Respected, Yet the Cornerstone Channel of Any Digital Strategy
Industry
June 20, 2023
SEO - The Least Respected, Yet the Cornerstone Channel of Any Digital Strategy
Who’s Afraid of Big Bad Tech?
Industry
June 06, 2023
Who’s Afraid of Big Bad Tech?
Publishers Must Prep For A Cookie-Less World Industry
August 07, 2019 Publishers Must Prep For A Cookie-Less World

By Erik Matlick Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its Chrome browser, Google has made it easier for users to block third-party cookies and harder for tech companies to fingerprint. With consumers bombarded by targeted ad […]
No More Copy-Paste Industry
April 25, 2019 No More Copy-Paste

By Rishi Saxena Measuring impact is the big challenge. An average person in the Middle East is served over 1,500 online impressions a month and can see up to 600 marketing messages across different media channels within a day according to the results of a 2018 Nielsen benchmark study on MENA media trends. This does not […]