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Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

From crude rubber-soled inventions, the footwear industry has evolved into a multi-level hydra where hip-hop, luxury, and sports all come together and control the cultural zeitgeist. The market has grown substantially over the last five years, progressing at a compound annual growth rate (CAGR) of 5.1%. But the industry owes its success to the hype […]

On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic phrase stating: “This is the end.” As of right now, the Fortnite Twitter page is live streaming a black hole, with no tweet left to read and a black icon as its display picture. Much like the snap of […]

To celebrate Saudi National Day, Saudi Aramco created an educational film  featuring the journey of the country through key historical milestones, using Twitter as the main channel to connect with its audience. The interactive film showcases the civilizational and developmental shifts witnessed by the Kingdom, one era after another. By detailing the Kingdom’s transformation, the film […]

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think Burnett, think Bernbach. It’s something that David Droga—himself no shrinking violet—says he thinks a lot about. “It bugs me,” he says. He’s certainly doing his share to shake things up, though: The […]

By Anne Connelly We’re at the edge of one of the greatest societal shifts since the separation of church and state. Ten years ago, with the creation of bitcoin, people were given the ability to digitally transact value without the need for a government to manage the system. Bitcoin marked the beginning of the separation […]

By Drew Neisser There’s tremendous pressure on CMOs to spend their budgets online, particularly at tech companies. For those with a couple of decades of experience, there’s even a reverse bias that if they don’t spend most of their dollars digitally, they’ll be perceived as out of touch. So, leave it to a couple of […]

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was exposed to the biddable media concept. Words like Programmatic and RTB were still to come into use, but I felt strongly that whatever the official name, it will have a gigantic […]

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and maintain brand affinity amongst the local UAE community. One way the bank does this is through tailored communications during cultural moments like Ramadan. Emirates NBD turned to Snapchat—an untapped medium and […]

In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar. Since then, there have been talks to resolve the crisis; however, Qatar has rejected the list of demands by the Arab states including that of shutting down Al Jazeera. The broadcasting network was first […]

Meraas has revealed a new brand system that aims to reflect a modern look while linking its diverse portfolio across real estate, healthcare, F&B, retail, hospitality and entertainment. It’s also reflective of the company’s drive to play an active role in achieving the Dubai Plan 2021, which aims to enhance the emirate’s reputation as a […]

MasterCard, McDonald’s and the National Bank of Abu Dhabi (NBAD) announce that McDonald’s diners looking to order online can now pay using MasterCard’s digital service: MasterPass. The announcement, which was made at Cards and Payments Middle East, follows a Strategic Collaboration Agreement that was signed between MasterCard and McDonald’s earlier this year. MasterPass offers consumers […]

  In September, Middle East Communications Network (MCN) announced the “Transformers” leadership development program for its employees, while Omnicom Media Group MENA (OMG), which ranks number three on the Great Place to Work 2014 survey, showed off its achievement by wrapping up its building in a celebratory banner and making its own version of Pharell […]