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Search Results for : Movement.

Culture
March 08, 2020 Her Impact

International women’s day takes place on March 8th every year to celebrate women’s rights and inspire people to act in the ongoing fight for gender equality. The theme for this year is #EachforEqual which is to remind everyone that it’s on each and every individual to help create a gender-equal world. History cites the origins of international […]

Industry
October 03, 2019 The Power Of Visualization

Dutch artist and innovator Daan Roosegaarde is on a mission to upscale the conversation about humans’ future. Instead of focusing on what people know scares them, Roosegaarde creates projects that tickle humans’ curiosity about the future, by merging technology and art in urban environments. His Roosegaarde Studio constantly comes up with a stream of innovative creations, such as the Smog Free Project, that […]

Industry
June 30, 2019 Reflections Of Cannes Lions 2019

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

Industry
October 03, 2018 “Brand leaders and their agencies are often sitting in ivory towers unaware of their audience’s beliefs.”

By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their employees and customers Today’s marketers are operating in a market, which is shifting with demographics changing drastically. Generational divides, rifted by digital savviness and social changes, have created a complex marketing […]

Culture
June 12, 2018 Note to marketers: “In the 21st century, a woman is no longer just a woman”

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the challenges you have faced because of being a woman? The transition to a working mother has been one of the greatest challenges to date. Prior to children, I had total control […]

Industry
December 14, 2017 The citizen entrepreneur: a new face of the world economy

By Dr. Nicolas Narcisse, co-president of Thinkers & Doers Setting businesses in motion In today’s world, very few haven’t noticed that businesses in all fields are now facing a new challenge – the meaning challenge. Companies are indeed heckled by a widespread mistrust in the capitalist system, in consumption, globalization, marketing, media, etc. They find themselves […]

Culture
June 29, 2016 The story of an online film that became the most viral ad in MENA

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA and Maamoun Yafi, deputy heads of comms and PR, Al Marai Social media and new realities in Saudi’s media landscape The rise of digital media has brought major shifts in the Saudi market. Today, Saudi has become the most digitally engaged society in the […]

Industry
February 10, 2016 Measurement, Assets & Automation: Performance Advertising in 2016

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]

Industry
February 02, 2016 Reality check

A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for guests to be physically present at events. From an event organizer’s perspective, there are certainly some very appealing elements of having attendees join events virtually, such as the elimination of logistical […]

Industry
December 29, 2014 Getty Images releases visual trends predictor book for 2015

As the year draws to a close, Getty Images has released its second edition of its annual book predicting the most impactful visual and cultural trends for the coming year, titled Creative in Focus. Also available in an ebook format, the trends featured in the book are based on research and insight gathered by Getty […]

Industry
April 19, 2020 COVID-19 Social Conversations In MENA

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]

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