Search Results for : Movement.

International women’s day takes place on March 8th every year to celebrate women’s rights and inspire people to act in the ongoing fight for gender equality. The theme for this year is #EachforEqual which is to remind everyone that it’s on each and every individual to help create a gender-equal world. History cites the origins of international […]

Dutch artist and innovator Daan Roosegaarde is on a mission to upscale the conversation about humans’ future. Instead of focusing on what people know scares them, Roosegaarde creates projects that tickle humans’ curiosity about the future, by merging technology and art in urban environments. His Roosegaarde Studio constantly comes up with a stream of innovative creations, such as the Smog Free Project, that […]

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]

By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their employees and customers Today’s marketers are operating in a market, which is shifting with demographics changing drastically. Generational divides, rifted by digital savviness and social changes, have created a complex marketing […]

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the challenges you have faced because of being a woman? The transition to a working mother has been one of the greatest challenges to date. Prior to children, I had total control […]

By Dr. Nicolas Narcisse, co-president of Thinkers & Doers Setting businesses in motion In today’s world, very few haven’t noticed that businesses in all fields are now facing a new challenge – the meaning challenge. Companies are indeed heckled by a widespread mistrust in the capitalist system, in consumption, globalization, marketing, media, etc. They find themselves […]

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA and Maamoun Yafi, deputy heads of comms and PR, Al Marai Social media and new realities in Saudi’s media landscape The rise of digital media has brought major shifts in the Saudi market. Today, Saudi has become the most digitally engaged society in the […]

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]

A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for guests to be physically present at events. From an event organizer’s perspective, there are certainly some very appealing elements of having attendees join events virtually, such as the elimination of logistical […]

Talkwalker used its social media search engine tool, Quick Search to dive into the online conversations happening in the MENA region around Covid-19. Here are the insights: The conversation clusters around Covid-19 in the Middle East includes insights from various sources as such as media, consumer and social data. The main conversation topic that is […]