Search Results for : Mobile Marketing Association

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact Forum. The Istanbul-based MENA & Turkey chapter of the global MMA is leading the organization of the annual forum in Dubai that unites marketers from various countries in the Middle East […]

By Jack Neff It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm of intriguing experiments with questionable merit among market researchers to an everyday tool for many brands. And it literally involves thinking caps, in that electronic sensors are used to measure brain […]

Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending more than 25% of their budget on mobile will almost double by 2022 93% still use Facebook while only 41% use Snapchat for mobile marketing The Mobile Marketing Association (MMA), recently […]

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect more than a quarter of their budget to be dedicated to mobile, according to new research from WARC and the Mobile Marketing Association. Based on a survey of 548 marketing professionals […]

Mediavest | Spark’s “Memories Matter” campaign has been shortlisted for the Mobile Marketing Association (MMA) EMEA 2016 Smarties Awards. This is the only entry from the Middle East to make it the shortlist of the global mobile marketing award program in two categories: Social Impact / Not For Profit and Mobile Social. The shortlist was […]

Data is arguably the hottest commodity in marketing, which makes it a tempting target for bad actors. But it’s not just Eastern European hacking networks that companies have to worry about. Marketers are also increasingly facing questions about how to keep other countries and even competitors out of their data troves. Data breaches in recent […]

  Mobile marketing is quickly becoming a contact sport. Automakers such as Ford and Toyota are illustrating how static ads on screens and billboards can quickly generate dynamic ads for the smartphone through the use of near-field communication, the short-range wireless communications technology that’s behind Apple Pay and works with a quick tap of the […]

  From its Mobile Center of Innovation at the Cannes Lions Festival, the Mobile Marketing Association yesterday released an interactive creative framework on how to build and execute effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties™ Global Mobile […]