Search Results for : Mercedes

By Darren Hodgkin, CEO of PPMG A website is more than a window to your store. In 2020 it is your store; as important as your brick and mortar, stand, or stall. For web-only brands, it is the one sales environment they have and as crucial as the products they sell. While visual merchandising tells […]

By Brian Braiker Evans Nguyen flits inside a giant glass box, hitting a tennis ball against a digital backboard with a moving target on it. The clock is ticking as he scrambles to bank the ball off the wall as many times as he can. He has 90 seconds to move a digital Mercedes sedan across […]

Marriott International is launching a global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). The campaign celebrates Marriott Bonvoy as a travel program with the tag line “Rewards Reimagined” through its 30 hotel brands. “Marriott Bonvoy expresses the joy of ‘good travel’ made […]

By Jo Webber, commercial director at GES Middle East, full-service events and exhibitions provider The world is undergoing a radical change, and digitization is becoming a part of our everyday lives. With most industries adapting to market trends, the events sector has been quick to respond as well. The advances in technology have not only […]

OMD has won the global media mandate for Mercedes as part of a global review, report industry sources. In the region, OMD works with another automotive client i.e. Nissan, and it is unclear at this point how the new global appointment will play out in the region. At the time of writing this, neither of […]

When Campbell Soup Co. named Publicis Groupe the winner of a massive agency review for digital, creative and media, the press release contained a smorgasbord of buzzwords that have come to typify holding company-level pitches. Publicis will provide an “entire suite of marketing services and provide more accountability and flexibility than traditional marketing models,” its March […]

A global automotive client that spent $4.1 billion on advertising globally put its global creative account on review in April spelling bad news for incumbent WPP. The client is none other than Ford, which is currently with WPP’s Global Team Blue (GTB). The account has been under strain for months as the automaker began re-evaluating […]

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review. The assignment will span around 40 markets worldwide, but will exclude the US, Germany and China, which are handled by Merkley & Partners, Antoni and BBDO, respectively. Publicis Groupe will work closely with these other agency partners. The […]