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Search Results for : Mashable

People
March 12, 2020 Meet Nick Walsh – Geometry MENA’s First Ever CEO

Geometry, WPP’s end to end creative commerce agency promotes Nick Walsh as the first-ever CEO of the agency in the region. A pioneer in the brand activation space, Walsh is credited with transforming the Dubai HQ internally as managing director of the firm and now in the new role, bigger challenges and opportunities awaits him. Communicate got […]

Culture
October 01, 2019 The Curious World Of Memes

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

Industry
December 18, 2018 Lookback 2018: Is Facebook Watch just “time-killer” viewing?

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still a fraction the size of its most important rival, YouTube, and some media companies are concerned by the platform’s ever-changing character. Making sense of the numbers The longer-form video platform launched […]

Industry
November 28, 2018 Mashable comes to the Middle East

Starting off as a digital media blog by Pete Cashmore in 2005, Mashable quickly went on to gain international fame and was bought over by American publishing and digital company Ziff Davis in 2017. Back in 2015, the then executive director for EMEA at Mashable Ben Maher told Communicate, “The good thing about us [Mashable] […]

Industry
July 24, 2016 CNN brings news to private messaging apps: news or noise?

Undeniably news and social media have developed an interconnected – if sometimes perilous – relationship. While certain platforms have encouraged citizen journalism, the real-time nature of others has changed the meaning of breaking news. Stemming from such social media platforms is a more personal service: messaging. While newsfeeds and timelines are inundated by brands almost […]

Industry
October 07, 2015 Twitter introduces new feature: Moments

Starting today, Twitter is introducing “Moments” on the platform. The new tab shows a glimpse of what’s happening on Twitter instantaneously. The company says that since a large number of tweets are shared on the platform, users can end up missing these conversations, especially if they don’t follow certain accounts. The new feature makes it […]

Industry
June 15, 2015 Mash it up

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic of mobile. On the stage, Maher laid down a challenge for creative agencies to become device agnostic so their campaigns can work across devices and formats. Intrigued by the challenge and […]

Industry
May 14, 2015 Contagion age

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the […]

Industry
March 18, 2015 Wonder boy

Usually, around this time of the year, some colleagues and I peer into our crystal balls to predict the year ahead in media and advertising across the MENA region. This year, I’m taking a slightly different approach. Without a doubt, I will peruse the countless predictions and forecasts, discussing with others what they mean for […]

Industry
November 12, 2014 The next frontier in digital media will be connected products

  The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity (that’s more than 20 times the projected global spend for all of media in 2018). Articles in publications such as The Wall Street Journal and the Harvard Business Review have […]

Industry
September 08, 2014 Gaza stripped to the truth

  Midway through Israel’s 22-day “Cast Lead” offensive on Gaza in late 2008 and into 2009 – which cost the lives of 1,400 Palestinians, according to think-tank Global Research – Mashable reported that Twitter, back then a startup, had registered a staggering growth of 752 percent. A few months earlier, Facebook had officially outstripped MySpace […]

Industry
February 10, 2014 Corporate courtesy

  Twitter took the social media sphere by storm in 2006 when it launched. “What is it? Why should I join? What should I tweet?” were the micro-blogging platform’s standard questions. At one point, Twitter became a diary for many, reporting where they were going, what they were eating, etcetera. Having initially completely missed the […]

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