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Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]

Emojis are more important than you think. They’re not just a bunch of pictorial responses you use when your friends share funny texts or videos. They’re a constantly evolving, complex, robust form of digital language that aims to give representation to every community on our planet. 30 years from now, history will look back at […]

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.  

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be myself. I get my hands dirty in <code> to think of internal products that allow us to make better products for our clients. We think about people – their problems – […]

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]

Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand the effectiveness of contextual advertising. The study involved an experiment with 60 participants from the US, UK, and Japan. They were given six articles on different topics, each of which featured three […]

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Communicate sat down with Matteo Ippoliti, CEO of translation agency Langpros, to discuss the power of language in communication, how it shapes our reality and the number of names for pasta in Italian. How can technology help with translation today? Technology is an integral part of the production process when it comes to translation. The revolution […]

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the only thing that I’ve done. Throughout these years, I witnessed many changes and transformations, always – or at least most of the time – for the better. I used to see […]

Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts.  According to the report , advertising expenditure on social media will grow 20 percent in 2019 to reach US$84bn, while advertisers’ combined expenditure on print, newspapers and magazines, is expected to fall […]

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of shapewear Kimono, opting for the less culturally inappropriate Skims instead. But that doesn’t mean all brands now need to ensure their naming decisions pass muster with customers. Certainly we have entered an era in […]

By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already successful brand. Most B2B marketers can only dream about having nearly 100 percent awareness among their targets.  But what if that awareness is limited to one aspect of your business, how do you broaden perceptions without losing the essence of […]

There was something intriguing about The Network Communication Group (TNCG) making a big deal out of the anniversary of its 22 years in business. Why 22, and not 21 or 23? We sat with Roger Sahyoun, the advertising veteran behind Arabian Gulf Advertising (AGA, and the future TNCG) since 1997, to discuss why 22 would […]

Google is closing a loophole that revealed when people were browsing in “incognito” mode, but the fix will leave some publishers defenseless against a certain breed of freeloading readers who can now jump their paywalls. By the end of July, Google says it will patch the glitch in its Chrome web browser, which allowed websites […]

She launched Z7 Communications with a team of two, about twelve years ago, but now they are an agency of more than 40 employees. Zeina El-Dana, Founder and CEO of Z7 Communications talks to Communicate about the significance of investing in the company’s employees to be able to grow “without compromising on the exceptional standards.”   […]

By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the sun-drenched Croisette, has always been an opportunity to celebrate outstanding work from the past year and look forward to the emerging themes in advertising. I’m sure this will always be true […]