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Search Results for : Leaving

man
Industry
March 01, 2021
The State of Content Commerce
man
Industry
February 23, 2021
The Value of Chatbots In Delivering a Great Customer Experience
man
Industry
February 18, 2021
Pay Attention to These Trends In 2021
man
Industry
January 18, 2021
2030 - Working In the Dematerialized Office
man
People
December 30, 2020
Taking Events in the 3D Dimension
man
People
December 07, 2020
Mazen Hayek Leaves MBC Group to Pursue New Opportunities
man
Industry
December 06, 2020
How Long Will it Take for the Global Ad Market to Recover?
man
Industry
November 16, 2020
Three Factors that Transformed Consumer Behavior in 2020
Industry
November 12, 2020 Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
Industry
October 06, 2020 Findings from the 12th Arab Youth Survey

Launched in 2008, the Annual ASDA’A BCW Arab Youth Survey is the largest survey of its kind of the Middle East and North Africa region, covering its largest demographic – the youth. The findings of the survey provide governments, the private sector, civil society and academia with insights into the hopes, concerns and aspirations of […]

People
September 13, 2020 Influencer Marketing: the Age of Accountability
1nfluencersMarketing's Jeanette Okwu explains how brands should utilize influencers in today's world.
Industry
June 02, 2020 Mind Over Market

Rajat Kaura, Head of Creative Strategy at Radix Media MENA, explains how mindfulness can increase a brand’s share of voice thanks to its relevance and impact on the consumer’s life.  Jack Kornfield, American author and Buddhism practitioner, once told a tale of his Buddhist master out on a walk with his students. They came across […]

Industry
February 25, 2020 Insights from the Michael Page Salary Guide

The Michael Page salary and skills guide provides an overview of market and employment trends, including observations such as job seekers’ sentiments, while also highlighting salary trends per role within each industry. The report listed four key job market trends which were prevalent in the region: The top reasons for people living and working in […]

Data & Measurement
Choueiri Group Deep Dives
November 21, 2019 It’s Not All About the ROI
Majid Al Futtaim’s Acting Chief Corporate Development Officer Joe Abi Akl and Head of Business Analytics Guillaume Thfoin share examples of how data & analytics drive results.
man
Choueiri Group Deep Dives
Data & Measurement
November 21, 2019
Driving Data Towards Marketing Excellence
Industry
November 21, 2019 Maximizing Creativity

Rami Abughazaleh, from copywriting agency Yala Creative, explains why a good brief is well worth your time Effective marketing is a collaboration, with the client and creative working as one. Avoid misunderstandings and poor results with a clear plan of action. A thoughtful, detailed brief gets your project off to a good start. Start off […]

Industry
October 31, 2019 Why Honesty Is Your Best Policy In the Digital Age

Rami Abughazaleh, from copywriting agency Yala Creative, explains how authenticity is everything for a brand. Respect the intelligence of your customers – they will repay you. Credibility, not overpromising, is the best way to set your brand apart. Keep your marketing materials clear and focused on real benefits. In a 24/7 online world, we’ve never […]

Culture
October 30, 2019 The Creative Surplus

By Ed Barnfield, the winner of Communicate’s creative fiction competition! I wrote a novel last week,” says Fatima. “It took me three hours.”We are meeting in the virtual café at Morningside. Fatima has chosen a cartoon elephant as her avatar, although she insists on keeping her trademark sunglasses and earpiece, which is disconcerting. I’ve gone […]

Industry
October 13, 2019 How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]

Industry
October 06, 2019 Evolving The Arab Podcast Culture

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

People
May 16, 2019 Leo Burnett Bids Farewell to Executive Creative Director

Leo Burnett UAE and Lower Gulf today announced, in a press statement, that the agency’s Regional Executive Creative Director of Dubai André Pereira Nassar, is leaving the agency after more than five years to pursue other opportunities. “We are truly sad to see André leave us but we respect his desire to pursue other opportunities […]

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