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Search Results for : Kantar Millward Brown

Understanding the Anatomy of Effective Marketing In MENA Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA
WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region.
Only 1 in 10 brands grew between 2014 and 2017, says Kantar analysis Industry
July 19, 2018 Only 1 in 10 brands grew between 2014 and 2017, says Kantar analysis

New analysis by Kantar Millward Brown of 2000 brands measured in the BrandZ™ global brand equity database shows that fewer than 1 in 10 brands grew between 2014 and 2017. But Amazon, the quintessential disruptive brand, more than doubled its brand value in the same period simply by making more people’s lives easier and less […]
Twitter introduces in-stream video ads in MENA Industry
December 04, 2017 Twitter introduces in-stream video ads in MENA

With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers – are turning their attention to video offerings. Now, advertisers in the MENA region can run in-stream video ads on the platform. Twitter’s suite of video ad products consists of: Promoted video […]
Millward Brown’s Marc de Swaan Arons on Marketing2020 Industry
May 07, 2015 Millward Brown’s Marc de Swaan Arons on Marketing2020

Millward Brown Vermeer’s Marc de Swaan Arons, CMO and executive board member, recently presented in Dubai on findings from a new report released by the company on Marketing2020 – Organizing for Growth. In his talk, he highlighted the current marketing landscape, explaining that “speed is of the essence,” referring to the importance for marketers’ to […]