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Search Results for : James Mcdonald

WARC Report shows Record Growth in Global Advertising Market Industry
December 06, 2021 WARC Report shows Record Growth in Global Advertising Market
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon, accounting for more than half of the market.
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Industry
October 24, 2021
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
Global Ad Spend Forecasted to Fall Due to Covid-19 Industry
June 01, 2020 Global Ad Spend Forecasted to Fall Due to Covid-19

International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to the report, advertising spend is projected to be $563bn for 2020. This is a steep decline from earlier forecasts, which predicted a rise in spending by 7.1% to $660bn. The decline is […]
Highlights From WARC Global Ad Trends Report 2020 Industry
March 01, 2020 Highlights From WARC Global Ad Trends Report 2020

According to the report released by the international marketing intelligence service, global advertising spend is set to rise by 7.1% to $660bn this year, guided by a 13.2% growth in internet investment. Quadrennial events such as the US presidential elections and the Summer Olympic games in Tokyo are expected to help TV spend to rise by […]