Search Results for : Hypeauditor

A new report by Hypeauditor, a technology that helps detect influencer fraud on various platforms using an intuitive machine-learning algorithm states that 53% of influencers in the UAE, use artificial means to grow their following and engagement. With the influencer marketing industry poised to become a $15 billion dollar industry by 2022 and an audience of 3.78 […]

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers play a significant role in driving consumer attention to marketing campaigns, especially millennials. According to research conducted by BPG Group in 2017, 94 percent of in-house marketeers in the UAE believe […]