Search Results for : Fedex

Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having lunch”, “Watching movie”, “Checked in at the airport”, “Admitted in hospital”, and so on. There’s nothing new about it. What’s next? This social frenzy has been taking a toll on us […]

Matt McLean, strategy director at Action Impact, recently wrote a whitepaper titled “What Brand Experience Agencies Do”. The paper emphasizes the need for marketers to create brand experiences instead of one-way communications or stories. In 1960, Jerome McCarthy’s book Basic Marketing introduced the notion of the four Ps in marketing: product, price, place and promotion. […]

  If payment gateway PayPal’s estimates, which put e-commerce in the MENA region at $15 billion in 2015, prove accurate, future prospects of the regional online payments industry look rather rosy. Over the past year, a slew of reports has come out confirming that it’s set for exponential growth. According to the State of Payment […]

By Luma Shihabeldin, creative strategy As the Middle East thrives with new business and development opportunities, there is an increasing need for creating new and modern Arab identities. However, branding is still a young and somewhat misunderstood industry in the region. Design decisions are often based purely on aesthetics rather than strategic considerations and are […]