Search Results for : Entrepreneurs

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

Dubai-based data intelligence provider and social media listening platform, Crowd Analyzer releases the fourth edition of its State of Social Media report. The report targets brands and industry professionals that are eager to have meaningful engagement with audiences on social media. The annual report covers the countries of Egypt, Saudi Arabia (KSA), the UAE, and […]

Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he took on this role and where he sees the platform going in the region. What will your new role at ByteDance, encompass, beyond TikTok? As the General Manager of Global Business […]

On the occasion of the Snap Partners Summit 2020, Communicate sat for an exclusive interview with Ben Schwerin, Vice President of Partnerships at Snap Inc. Snapchat sometimes describes itself as a communications platform, and sometimes as a camera company. Why is that? Historically, a camera was a device that you would use to make memories. […]

Amel Osman, Head of Corporate Practice at Golin MENA, on how both employees and employers need to adopt an entrepreneurial mindset to demonstrate their value. Across the UAE today, those of us still in employment will fling on our masks, brave the summer heat, and return to our places of work. Filled with a sense […]

Ras Al Khaimah Economic Zone smartly activated LinkedIn to promote its new BusinessWomen Package. Last year, Ras Al Khaimah Economic Zone (RAKEZ) – that currently houses over 15,000 multinational companies from more than 100 countries, covering over 50 industries – decided to focus on the promising women empowerment segment. The resulting package, and the marketing […]

The Journey, a video series created by digital media agency, Socialize and automotive brand Volkswagen combats the unrelatable and inauthentic portrayal of success stories online by featuring a diverse range of speakers who share their stories and reveal about the difficult hurdles one actually faces on their journey towards success. The trio behind the campaign includes Rhia Samuel- Senior […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

With only 14 days left until the end of the decade, Communicate decides to go back in time and look at all the marvelous innovations in tech that transformed the way we connect, commute and communicate. Sorry, couldn’t help it. Instagram What started in 2010 as a simple application for sharing photographs of your favorite moments […]

By Drew Neisser There’s tremendous pressure on CMOs to spend their budgets online, particularly at tech companies. For those with a couple of decades of experience, there’s even a reverse bias that if they don’t spend most of their dollars digitally, they’ll be perceived as out of touch. So, leave it to a couple of […]

By Nariman Zouheiry, Lebanon “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” – Bill Drayton, founder of international social enterprise promoter Ashoka. No one could have said it better than the father of social entrepreneurship himself. Drayton initiated […]

By Elías Jabbe The smoke has cleared after another memorable experience of learning during Dubai Lynx 2019. One of the key insights was the need to be braver and expand our comfort zones as humans and communications professionals. Through a series of panels held by The Marketing Society, Choueiri Group and the International Advertising Association, […]

By Yulia Klimacheva, head of brand strategy at Jpd Agency Today, we live in an unprecedented period in our history, where women in many corners of the world hold their own rights and stand equal alongside men. Which is why we have witnessed such a phenomenal growth in women entrepreneurship over the last two decades. From […]

After six years of operation in the UAE and Qatar, Netizency is opening its 3rd office in Lebanon. The agency’s new location will be based in Beirut’s up and coming digital and creative hub, Beirut Digital District. “We have chosen Beirut as our new operation destination to work with some of the fastest and most […]

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and communication. Facebook, Twitter, AirBnB, GitHub, and Kindle all came to life creating a world revolution. The easy access and flow of information and knowledge at an accelerating rate has A new […]

By Elías Jabbe The summer is usually considered a calm time in the Gulf countries, when business grinds to a halt and vacations are the focus. Not at AstroLabs, the Dubai-based Google for Entrepreneurs hub which is home to a plethora of startups and offers digital training courses throughout the year. Following the opening of […]

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With women now driving in Saudi – and 3 million* being expected to do so by 2020 – brands have found themselves a shiny new opportunity. While the short-term and direct impact […]