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Search Results for : Edelman

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Industry
December 01, 2020
Hootsuite Lists the Social Media Trends for 2021
Industry
November 12, 2020 Six Trends That Will Shape Social Media in 2021
We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.
People
October 01, 2020 Internal Podcasting: Why Is It Relevant Now?

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

Industry
September 09, 2020 How Having a Purpose Changes the Way Brands Do Business

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

Industry
June 23, 2020 Highlights From the 2020 Edelman Barometer Report

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of all four institutions, above businesses, NGOs, and the media. A key moment to celebrate, especially during a time when major distrust is brewing between citizens […]

People
June 23, 2020 Communicating with Authenticity in High-Pressure Situations

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested our communication skills in a way many leaders have not yet faced in their career. The unprecedented nature of the current crisis has required effective leadership and strong communication skills from […]

Industry
March 10, 2020 COVID-19: A Case in Point For Employee Response Communications

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health crisis, as they capture the learnings from COVID-19.   The COVID-19 outbreak has created challenges around the world, going beyond public health. As the global community mobilizes to contain […]

Industry
October 03, 2019 Challenges and Opportunities In The Communication Industry

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the impact of social corporate responsibility are just a few of the key issues the industry is grappling with today. This industry is tasked with identifying current and future challenges […]

Industry
April 23, 2019 Now’s The Time To Take Omnichannel Approach To Your Branding

By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an omnichannel approach to communications. This often leads to the question, “What does omnichannel even mean?” Let’s dig into what’s behind this trend: Omni-what? Sharing a prefix with popular words such as omnipresent […]

Industry
July 01, 2018 6 learnings from how Netflix handled Jonathan Friedland

Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the author of two books: Managing the Matrix: The Secret to Surviving and Thriving in Your Organization and The HardTalk Handbook. Metcalfe’s second book is also a certified training programme offered by […]

Industry
June 27, 2018 Can a podcast replace a radio show?

Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by James Piecowye, a professor at Zayed University and co-founder of Creative Mornings Dubai, who announced that he would be going ahead with a new podcast platform. “We are going to keep […]

Industry
March 05, 2018 Integrated Holistic Communications (IHC) announces new MD

Independent integrated communications agency, iHC, has appointed Alexandra Williams as managing director of its Dubai office. This move will see ex-MD Ian Hainey moving to the role of CEO. Williams has been with the agency since 2016 when she joined as an associate director. Prior to this, she has worked at Grayling and Edelman DABO. […]

Culture
February 23, 2018 Who should lead change according to 70% of UAE residents? No, it’s not the government

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the government and media. The report finds that after China, the UAE is the world’s second most trusting country in government. Credibility towards a government official or regulator increased 11 points among the informed […]

Industry
July 27, 2017 Access Influence launches new tool connecting brands and influencers

Dubai-based Access Influence has a new digital platform that connects brands with customers. The platform rewards consumers for sharing experiences about brands and also allows brands to give back to consumers. With FMCG experience at P&G and Perfume Holdings before, Nour El Chaar, says in a statement, “Working with some of the world’s biggest brands, […]

Industry
April 28, 2017 House of Comms launches experiential division

Boutique firm House of Comms has launched its experiential division headed by Laura McCartney. McCartney, who has been in the region for seven years, joins from Edelman Dabo where she was responsible for projects such as the DTCM “Here Today, Dubai Tomorrow” Waterloo Station London Campaign, launch of JW Marriott Marquis in Dubai, The Abraaj […]

Industry
September 27, 2016 Simplifying the simplest social media platform… in case you haven’t yet

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat? Snapchat is the coolest thing to happen to social in a few years – even Instagram is getting the ephemeral feeling! It’s a super interesting notion of time and documenting experience: […]

Industry
May 12, 2016 PENSO to lead social content and digital duties for Yas Island

Full service growth agency Penso has been appointed by Abu Dhabi-based asset management business Miral to handle its social media, content, data and digital work for Yas Island. This win marks the agency’s move into Abu Dhabi – a key growth market for the business. Darius LaBelle, general manager of Penso, says in a press […]

Industry
October 19, 2015 Melbourne-based agency Penso sets up shop in Dubai

Following a period of organic and new-business growth across the Gulf region, Penso, the Melbourne-headquartered creative communications and digital innovation agency, is opening an office in Dubai. Digital marketing and brand strategist Constantine Frantzeskos founded the agency less than three years ago. The move to create a foothold in Dubai was spearheaded by Penso’s ongoing […]

Industry
January 15, 2014 Blue Rubicon launches in Dubai

Blue Rubicon, a UK-based strategic communications consultancy company specialized in reputation management, announced today the launch of its second international office, to be located in Dubai Media City. The news follows the announcement in September of Blue Rubicon’s first international office in Doha, Qatar. The UAE office will be headed by Simon Buerk as managing […]

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