Search Results for : Edelman

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

Deepa Vaidyanathan, Head of Communications – IMEA at Procter and Gamble, explains why brands should care about being purpose-driven, and how to do that the right way. How would you define a purpose-driven brand? At P&G, we believe in being a force for good and a force for growth. As a company, we want to […]

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of all four institutions, above businesses, NGOs, and the media. A key moment to celebrate, especially during a time when major distrust is brewing between citizens […]

Hani Weiss, CEO, Majid Al Futtaim – Retail, explains how to address crises and manage them efficiently from a communication perspective. Covid-19 has tested our communication skills in a way many leaders have not yet faced in their career. The unprecedented nature of the current crisis has required effective leadership and strong communication skills from […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health crisis, as they capture the learnings from COVID-19.   The COVID-19 outbreak has created challenges around the world, going beyond public health. As the global community mobilizes to contain […]

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the impact of social corporate responsibility are just a few of the key issues the industry is grappling with today. This industry is tasked with identifying current and future challenges […]

By Kelly Ehlers It’s the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we’re talking about an omnichannel approach to communications. This often leads to the question, “What does omnichannel even mean?” Let’s dig into what’s behind this trend: Omni-what? Sharing a prefix with popular words such as omnipresent […]

Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the author of two books: Managing the Matrix: The Secret to Surviving and Thriving in Your Organization and The HardTalk Handbook. Metcalfe’s second book is also a certified training programme offered by […]

Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by James Piecowye, a professor at Zayed University and co-founder of Creative Mornings Dubai, who announced that he would be going ahead with a new podcast platform. “We are going to keep […]

Independent integrated communications agency, iHC, has appointed Alexandra Williams as managing director of its Dubai office. This move will see ex-MD Ian Hainey moving to the role of CEO. Williams has been with the agency since 2016 when she joined as an associate director. Prior to this, she has worked at Grayling and Edelman DABO. […]

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the government and media. The report finds that after China, the UAE is the world’s second most trusting country in government. Credibility towards a government official or regulator increased 11 points among the informed […]

Dubai-based Access Influence has a new digital platform that connects brands with customers. The platform rewards consumers for sharing experiences about brands and also allows brands to give back to consumers. With FMCG experience at P&G and Perfume Holdings before, Nour El Chaar, says in a statement, “Working with some of the world’s biggest brands, […]