Search Results for : Distribution

Programmatic advertising solutions provider, Pubmatic has published a new white paper that explores e the evolving programmatic OTT landscape and explain the essentials of OTT header bidding in six areas. Consumer video viewing habits are becoming increasingly fragmented. Alongside an influx of new streaming options, time spent with digital video on desktop, mobile and connected […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

The Middle East Public Relations Association (MEPRA) will be hosting the sixth edition of their annual leadership majlis virtually this year. The majlis will include a series of daily sessions starting from 30th August till 3rd September with communication leaders from the Middle East and abroad. Communicate speaks with Jonty Summers, Chairman of MEPRA and Managing Director […]

This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation. 1. Measurement 2. Assets 3. Automation Enhance Measurement Since digital measurement went mainstream a little over a decade ago, last-click attribution has been the mainstay, and it has served most businesses […]