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Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

Gambit Communications, a local independent agency, has announced its launch late July in the Middle East market. Gambit Communications is named after the opening move of the game of chess. “The name is also a double-entendre because the phrase ‘make an opening gambit’ also means ‘to start a conversation with someone’, and in our field […]

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science, culture, natural history and more.  The BBC team explains that real time and accumulated data plays significant roles in identifying the type of content audiences most likely want to engage with. […]

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo 2020 Dubai video campaign, to Bollywood king Shahrukh Khan being locked down by Visit Dubai, the region has been bursting at the seams with celebrity and brand unions this year. But how […]