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LEAD with ABG
Transparency in Influencer Marketing
February 03, 2021
New LEAD Engagement Targets Lack of Transparency in Influencer Marketing in UAE
Industry
December 10, 2020 Facebook's Plans for 2021
Communicate attended a virtual press briefing to understand Facebook's plans for 2021.
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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
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OMD Corner
OMD Corner
November 29, 2020
How Collaboration Feeds Off Curiosity and Nurtures Creativity
Industry
October 12, 2020 What is the State of Workplace Communications?

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Industry
October 05, 2020 The Truth About Customer Loyalty

The concept of customer loyalty is very fragile in today’s economy. Communicate has earlier covered reports citing that consumers aren’t necessarily loyal to brands anymore but are skewing more towards timely delivery service. A consequence of the improvements in digital connectivity and service today. Hence the reason why many brands introduced loyalty programs to attract […]

People
October 01, 2020 Internal Podcasting: Why Is It Relevant Now?

Lara Hadjetian, Head of Employee Experience Practice at Edelman, talks about the potential of podcasts to communicate with employees within the context of the moment. As companies explore new ways to communicate with their employees, following and throughout the pandemic, how have podcasts increasingly become a new tool for internal communications? Covid-19 has no doubt […]

Programmatic
Choueiri Group Deep Dives
June 10, 2020 Relationship Counseling
Programmatic stakeholders in the region need to learn how to work better together. Daniel Young, Yield, Inventory & Programmatic Director at DMS, explains.
Industry
August 20, 2019 Meet Gambit, A New Addition

Gambit Communications, a local independent agency, has announced its launch late July in the Middle East market. Gambit Communications is named after the opening move of the game of chess. “The name is also a double-entendre because the phrase ‘make an opening gambit’ also means ‘to start a conversation with someone’, and in our field […]

Industry
July 21, 2019 Personalization, User data and Tech Are Key to Next-Gen Publishing: BBC

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science, culture, natural history and more.  The BBC team explains that real time and accumulated data plays significant roles in identifying the type of content audiences most likely want to engage with. […]

Industry
June 26, 2019 How Marketers Can Benefit From OND Data

By Dan Cantorna  Data is considered by many to be the oil of the 21st century. The success of any brand in today’s digital economy is ultimately dictated by its access to data and ability to interpret it. There is no question that you need to leverage your own customer data. However, brands need to […]

Industry
May 08, 2019 WhatsApp Could Boost Your Business

Terry Kane is the Regional Head of Auto, Finance, Telco & Travel for MENA at Facebook. His work as he explains is to help businesses understand friction within their process and solve it.   “So the the industry [travel] is usually fragmented,” he said in an interview. One of the processes he describes is the […]

Industry
July 09, 2018 The rise of consultancies: Not a Greek tragedy after all

By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I probably have some Greek in me. Growing up in a Greek household meant reading mythology was mandatory and consequently, you develop a strong understanding of the idea of a self-fulfilling prophecy. […]

Industry
July 05, 2018 UPDATE: Mindshare confirms Pizza Hut win

Yesterday, we announced the news of Mindshare winning the media business of Pizza Hut, which is part of Yum Brands. The companies have now confirmed the win that consolidates the offline and digital business within one agency. The agency – and some of its partner agencies within GroupM – already works with Pizza Hut and […]

Industry
February 04, 2018 This luxury giant is changing e-commerce in the region

Chalhoub Group, which partners with luxury brands such as Louis Vuitton, Dior Couture, Fendi, Louboutin, Berlutti, Saks Fifth Avenue, Loewe, Carolina Herrera, and Michael Kors, is set to take its digital transformation to the next level through e-commerce. Some of its brands such as Level Shoes, Wojooh, Tryano and L’Occitane are already e-commerce friendly. However, the […]

Industry
October 29, 2014 French touch

Much Media Network connects regional production projects to Cité Numérique A new player is joining the ever-changing Lebanese production scene, with big means and even bigger ambitions. Launched last September, Much Media Network is the Lebanon-based exclusive representative of French production powerhouse Cité Numérique, one of the biggest studios in Europe. Much’s work will include […]

Industry
June 11, 2014 Shifting views

  The switchover from traditional TV to online video consumption has been creeping up on the industry for some time now, with online advertising pundits referring to 2013 as “the year of video”. As a result, the demands of brands and agencies toward production houses across the Middle East are also evolving. On one hand, traditional TV advertising is what is known […]

Industry
May 20, 2014 Top 10 online trending bytes

Online journal trendingbytes.com shares with Communicate Levant the latest digital, web and user insights, along with social media news   Etihad Airways takes the first class to new heights Traveling by air can be tiresome, even when you’re in first class. However, Etihad’s Residence, its new and posh on-board suite offering, has won the appreciation […]

Industry
June 27, 2019 Are Brands, Celebrities and Influencers A Match Made in Heaven?

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo 2020 Dubai video campaign, to Bollywood king Shahrukh Khan being locked down by Visit Dubai, the region has been bursting at the seams with celebrity and brand unions this year. But how […]

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