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UAE Chosen to Host the Annual International Esports Tournament - Games of the Future in 2025
Culture
June 03, 2024
UAE Chosen to Host the Annual International Esports Tournament - Games of the Future in 2025
Hubert Boulos Bids Farewell to DDB Middle East
People
May 28, 2024
Hubert Boulos Bids Farewell to DDB Middle East
Don’t Chase, Attract Top Talent with EGC
Industry
March 12, 2024
Don’t Chase, Attract Top Talent with EGC
Entourage Appoints Barbara Bologna as Creative Event Conceptualizer
People
February 29, 2024
Entourage Appoints Barbara Bologna as Creative Event Conceptualizer
Over Half of Android Apps Downloaded by UAE Consumers Uninstalled in Under 30 Days
Industry
February 08, 2024
Over Half of Android Apps Downloaded by UAE Consumers Uninstalled in Under 30 Days
iCubesWire Strengthens its Leadership Team With the Elevation of Erick Maalouli as Business Director
People
December 18, 2023
iCubesWire Strengthens its Leadership Team With the Elevation of Erick Maalouli as Business Director
Dubai Internet City Concludes Gitex Global 2023 with Six Developments
Industry
October 24, 2023
Dubai Internet City Concludes Gitex Global 2023 with Six Developments
Understanding Gen Z Women’s New 'Worth it' Equation
Industry
September 15, 2023
Understanding Gen Z Women’s New 'Worth it' Equation
AstroLabs and TikTok Bring Digital Advertising to 100 Saudi SMBs as Part of a Flagship Partnership Program
Industry
June 21, 2023
AstroLabs and TikTok Bring Digital Advertising to 100 Saudi SMBs as Part of a Flagship Partnership Program
Google Brings its Flagship Event, Google Marketing Live, to KSA
Industry
June 08, 2023
Google Brings its Flagship Event, Google Marketing Live, to KSA
Team Red Dot Partners with MarTech Provider WebEngage
Industry
March 30, 2023
Team Red Dot Partners with MarTech Provider WebEngage
YAAP Appoints Nandita Saggu as Partner to Drive Growth in the Middle East
Industry
March 24, 2023
YAAP Appoints Nandita Saggu as Partner to Drive Growth in the Middle East
Everything You Need to Know About the SocialFi Platform – Million
Industry
October 20, 2022
Everything You Need to Know About the SocialFi Platform – Million
A Job Market in Flux
Industry
October 13, 2022
A Job Market in Flux
Merkle Secures Samsung Customer Data Management Business for the Gulf
Industry
August 24, 2022
Merkle Secures Samsung Customer Data Management Business for the Gulf
How Gamified Dashboards Are Disrupting Mobile Banking
Industry
July 07, 2022
How Gamified Dashboards Are Disrupting Mobile Banking
MCN Hive Gets Filtered Tap Water Fountains
Culture
May 12, 2022
MCN Hive Gets Filtered Tap Water Fountains
The New and Improved CRM
Industry
March 03, 2022
The New and Improved CRM
Havas Group Opens Its First Virtual Village in the Metaverse
Industry
February 22, 2022
Havas Group Opens Its First Virtual Village in the Metaverse
TikTok Partners with CreatorIQ to Leverage Influencer Marketing for Brands
Industry
January 17, 2022
TikTok Partners with CreatorIQ to Leverage Influencer Marketing for Brands
Are Brands, Celebrities and Influencers A Match Made in Heaven? Industry
June 27, 2019 Are Brands, Celebrities and Influencers A Match Made in Heaven?

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo 2020 Dubai video campaign, to Bollywood king Shahrukh Khan being locked down by Visit Dubai, the region has been bursting at the seams with celebrity and brand unions this year. But how […]