Search Results for : Bhojani

BPG Group celebrated its recent rebrand and renewed business restructure at the company’s 25th offsite on the QE2 floating hotel in Dubai. The Group unveiled the new structure in June by replacing BPG Bates, BPG Cohn & Wolfe, BPG Maxus and BPG Possible with two verticals: BPG Max, which will handle media and data just […]

Dentsu Aegis Network (DAN) is expanding its MENA footprint with the launch of Merkle, a technology-enabled, data-driven performance marketing agency. Merkle was founded as Merkle Computer Systems in 1971 as part of Merkle Press. In 1998, it was acquired by entrepreneur David Williams who is the Chairman and CEO of the company today. In 2016, […]

BPG Group is asserting its independence through a restructuring that aims to make the group “more client-centric and more relevant as a marketing service provider,” according to a note sent out by Satish Mayya, CEO, BPG Max – the rebranded BPG Maxus. The structure The restructure will see BPG Bates, BPG Cohn & Wolfe, BPG Maxus and […]

Over the past year, geopolitical situations and economic challenges have left their mark on businesses across the globe, increasing the pressure on creative, media and PR agencies to reinvent themselves. “The greatest degree of reinvention is needed in ad [creative] agencies,” says BPG Group CEO Avi Bhojani, mainly because audiences now consume content and buy […]

BPG Group has announced a new enhanced structure with the aim of creating a stronger group-wide strategy and new business development team.

Obi Mobiles, the new smartphone brand co-founded ex-Apple CEO John Sculley, has appointed the BPG | Group for creative advertising and media planning and buying services in the EMEA region. The brand was launched in India earlier this year and in the UAE in late September. Jumbo is the exclusive distributor in the region covering […]