Search Results for : Benjamin Ampen

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With women now driving in Saudi – and 3 million* being expected to do so by 2020 – brands have found themselves a shiny new opportunity. While the short-term and direct impact […]

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live streaming the event to users around the world. The live stream was also accompanied by a Twitter timeline, featuring the New Year’s Eve related real-time conversation. The stream was available globally […]

With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers – are turning their attention to video offerings. Now, advertisers in the MENA region can run in-stream video ads on the platform. Twitter’s suite of video ad products consists of: Promoted video […]

On October 11, Twitter MENA held its Twitter4Performance event, which brought together its partners to discuss its Ads API ecosystem. The Twitter Ads API allows partners to integrate the Twitter advertising platform within their own advertising solutions. Select partners have the ability to create custom tools to manage and execute Twitter Ad campaigns. Following the […]

In March 2015, Twitter announced its plans to open an office in Dubai. The plan saw the light of day in late August, marking the Middle East’s first Twitter office. Explaining why the company chose to open its regional office this year, Benjamin Ampen, head of sales at Twitter MENA, says that Twitter has been around […]