Search Results for : Addressable Media

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their higher revenue-generating subscription video on demand (SVOD) products. As a result, they don’t feel the necessity to innovate around advertising. By failing to think outside the video-advertising box, though, they’re missing […]

Alex Saber, Chairman, SMG MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? Better ad quality controls for advertisers. It is no secret that there a lot of hiccups when it comes to […]

Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains the reasons behind the company’s latest global refurbishment and the effect it will have on its MENA operations. Velocity marketing was a core reason behind the makeover, as Saber explains: “We […]

Roli Okoro, director at VivaKi MENA VivaKi’s Audience On Demand (AOD) MENA has signed an exclusive partnership with Effective Measure (EM), a provider of digital audience, brand and advertising effectiveness measurement and targeting solutions. Having come into effect on February 1, the partnership is the first of its kind in the region, offering AOD exclusive first […]

Starcom MediaVest Group (SMG), a division of Publicis Groupe [EURONEXT Paris: FR0000130577, CAC40], has announced an evolution in its global management organizational structure into five regions:  APAC, EMEA, LATAM, North America and North Asia. For the past four years, SMG had been operating in a market cluster model organizing the world by market dynamics. The […]