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Search Results for : Accreditation

Industry
June 27, 2019 Alibaba Focused On Mission Not Competition

By Sharvari Alape  Alibaba Cloud, the data intelligence backbone of Alibaba Group, has risen to be China’s largest provider of public cloud services, with eyes to expand beyond within the Middle East. During its inaugural Middle East and Africa (MEA) Internet Summit, Selina Yuan said to her audience that the company does not have competition because […]

Industry
July 22, 2018 This move just made it easier for Snapchat to get on the media plan

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Industry
October 24, 2016 What MediaCom’s millennial (and non-millennial) want

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

Industry
August 11, 2015 Want to make money? Listen to Pharrell

“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because of an increase in consumer preferences towards morality. Millennials aren’t […]

Industry
June 25, 2015 Omnicom Media Group MENA is accredited by Global Reporting Index

Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency  in the MENA region and the second globally to have received this accreditation. The GRI is a non-profit organization that promotes economic sustainability. Omnicom Media Group MENA has chosen to adhere […]

Industry
February 22, 2015 First impressions

Advertisers have known for some time that part of their advertising budget is wasted on ads that viewers are never able to see in the first place. Known as “non-viewable impressions”, this is the reason why various industry bodies, including the International Advertising Bureau (IAB), launched the Making Measurement Make Sense (3MS) initiative back in […]

Industry
September 15, 2014 Optimus time

What is the reason behind launching the Transformers program at this point? We have been focused on growing and recruiting people for the past three years. We’ve also replaced some talents to ensure we have the right pool of people that fit the culture on one hand, and clients’ needs on the other. Today, we […]

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