Search Results for : Accreditation

By Sharvari Alape  Alibaba Cloud, the data intelligence backbone of Alibaba Group, has risen to be China’s largest provider of public cloud services, with eyes to expand beyond within the Middle East. During its inaugural Middle East and Africa (MEA) Internet Summit, Selina Yuan said to her audience that the company does not have competition because […]

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems that they want travel, technology, and bean bags. We decided to find out what it is they really seek in their professional lives – and in the process dispel […]

“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because of an increase in consumer preferences towards morality. Millennials aren’t […]

Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency  in the MENA region and the second globally to have received this accreditation. The GRI is a non-profit organization that promotes economic sustainability. Omnicom Media Group MENA has chosen to adhere […]

Advertisers have known for some time that part of their advertising budget is wasted on ads that viewers are never able to see in the first place. Known as “non-viewable impressions”, this is the reason why various industry bodies, including the International Advertising Bureau (IAB), launched the Making Measurement Make Sense (3MS) initiative back in […]

What is the reason behind launching the Transformers program at this point? We have been focused on growing and recruiting people for the past three years. We’ve also replaced some talents to ensure we have the right pool of people that fit the culture on one hand, and clients’ needs on the other. Today, we […]