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Industry
February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
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People
February 10, 2021
MCN Announces Karim Slim as New Regional Managing Director at MRM
man
Industry
February 09, 2021
Google Calls on Arab Internet Users To do a Privacy Check
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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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Industry
January 27, 2021
The Secrets To Great Customer Care On Twitter In a 24/7 World
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People
January 24, 2021
Why We Need to Regulate Social Media Now
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Industry
January 19, 2021
Everything You Need to Know About Signal
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Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
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Industry
December 16, 2020
Ketchum's Social Media & Influencer Marketing Trends 2021
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People
December 09, 2020
Twitter Announces #BestofTweets 2020 in MENA
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Industry
December 08, 2020
#ThisHappened on Twitter in 2020
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Facebook Hub
Masterminds
December 06, 2020
Facebook Brings Marketing Partners Program for Agencies to MENA
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People
December 02, 2020
How Google's Rebranding of G-Suite to Workplace Signals the Drive Towards Further Collaboration
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Industry
November 11, 2020
What's Trending With GenZ?
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Industry
October 01, 2020 How Four Brands Connected with the #SaudiNationalDay2020 Conversation on Twitter

In recent years, #SaudiNationalDay has been a key conversation topic on Twitter. In fact, the Saudi flag emoji was tweeted 27 million times globally in the past year (1 Sept 2019 – 1 Sept 2020, Twitter Internal). With more audiences turning to the platform – marking the highest ever quarterly year-over-year mDAU (monetizable daily active […]

Industry
September 01, 2020 Tik Tok’s Rise In The GCC

The title might’ve felt a little misleading right? Considering everything that’s happening with the platform right now around the world; banned in India, undergoing a bidding war in the US. Sheesh, tech companies can never catch a break these days. But despite these issues, research from analytics and technology consultancy AnaVizio highlights how the platform […]

Industry
August 31, 2020 Video Accounts For 42% of All Campaign Spend On Average

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA). The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google […]

Industry
August 25, 2020 A One on One Connection

HalaHi, the region’s first platform that allows people to get shout outs from their favorite celebrities has announced a new addition to their services – HalaHi for Brands. The new vertical aims to cut out the middlemen and provide an avenue for brands and influencers to communicate and partner directly. American based video-sharing website, Cameo […]

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Choueiri Group Deep Dives
Programmatic
June 15, 2020
Taking the Long View
Industry
June 30, 2015 Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus

Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency pitch. The mandate covers media planning and buying, including digital for 2015. “Honor is a sub brand of Huawei, focusing the generation of the promising internet youth” says Mr. Sun Baigong, the head […]

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