February 21, 2021
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
New data by WARC highlights how advertisers are moving their money into streaming platforms.
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Starz Play $125 Million Strategy
Starz Play achieved its multi million dollar vision by understanding what their customers wanted.
Read moreJuly 18, 2018
Digital revolution or TV evolution?
By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…
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May 31, 2018
TV or Digital: Who’s the king in Ramadan?
Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…
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August 8, 2017
Why TV (as we know it) is dead
Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform…
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July 26, 2017
iflix launches in Lebanon
Subscription VOD service iflix has launched in Lebanon. With a 30-day free trial, the service kicks off with Egyptian comedy series, Waklinha Wala. A…
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May 19, 2017
Zee launched digital service, Weyyak
As part of its strategy to develop its entertainment services, especially for the Arab audience, Zee Entertainment has announced a new VOD service through…
