May 12, 2018
Concerned about brand safety? There’s a new solution
Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017.…
Viewability
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April 23, 2018
Find out how DMS is a step closer to bidding fake impressions goodbye
Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to…
Read moreJuly 24, 2016
Skin in the game
UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA…
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June 16, 2016
Save the Internet
Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer…
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November 23, 2015
Hide and seek
Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…
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September 20, 2015
Exponential partners with MOAT to guarantee 100 percent viewability
Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media…
