July 9, 2020
What It Feels Like for a Girl
Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during…
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Read moreSeptember 19, 2019
SVOD Arabic Content is Expanding in KSA
By Ziad Issa The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…
Read moreApril 6, 2015
Exponential launches new pricing model for video ads
Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier…
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April 2, 2015
360 MEA Dubai launches 360 degree video app
Dubai’s 360 MEA launches first mobile application that allows control of 360 degrees of video. This app will allow the world to witness Dubai, Jeddah,…
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March 29, 2015
Launch of live video app, Periscope, in collaboration with Twitter
Periscope offers a way to share and watch live video broadcasts from the mobile phone. The iOS app is available today. The idea came…
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March 22, 2015
Top ten pillars to gaining attraction on YouTube
Here are the top 10 pillars to gaining more traction on YouTube.
Read moreMarch 8, 2015
Vuclip and Verimatrix bring secure mobile video to emerging markets
Vuclip, a mobile video on demand (VOD) service, and Verimatrix, a specialist in securing and enhancing revenue for global video services, partner to provide secure…
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November 3, 2014
How Mangomolo is applying the YouTube model in the region (or not)
Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was…
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October 13, 2014
About time
Digital advertising in the Middle East is one of the fastest growing industries in the region. Even in the past five years, we have…
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October 8, 2014
Envivio at par with Hulu and Netflix, says TechNavio Research
Envivio, a multi-screen video software solutions company, has been named as a company that is leading the global video services for the connected TV…
Read moreOctober 2, 2014
Fashion on demand
Today’s fashion industry is changing to meet the demands of its audience. In this era of 24X7 connectivity and conversations – when the…
Read moreSeptember 11, 2014
Demand on video
Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video…
