With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of…

It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity…

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business…

A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21.…

Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet Inc. as the Internet giant…

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The…

  The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though…

Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…

The Twitter Publisher Network (TPN) was launched by the company last year to help advertisers connect with their audiences beyond traditional Twitter engagement using…

Globally, the average amount of time per day people will spend consuming video will increase to 23.3 percent in 2015 and an additionally 19.8…

Vuclip, premium mobile video on demand service for emerging markets, announces a new strategic partnership with Ooredoo Kuwait, telecommunications service provider. Ooredoo Kuwait and Vuclip will provide…

Communicate’s parent company, Mediaquest, has recently announced a partnership with motion public relations agency, emblem. With this new agreement, emblem will provide its  ‘Cinematic PR’…