By Mohamed Elshamy – Industry Head, Egypt at Google Middle East and Alex Brunori – Head of Creative Works, the Middle East and North…

By Anna Germanos, Head of CPG, Retail & E-commerce for MENA at Meta

The platform was announced by the General Commission for Audiovisual Media, allowing social users and advertisers to obtain licenses to independently advertise on their…

An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…

VaynerX, Gary Vaynerchuk’s holding company launches Eva Nosidam Productions

Mercedes-Benz removed a video advertisement from a Chinese social media website, state media said, after the clip got swept up in a charged national…

Andreas Mielenhausen, Creative Lead and Marina Bonetti, Creative Strategy Lead at Google for the MENA, SSA and TR region describe how Travel and Tourism brands…

The year 2020 has been marked by massive transformation, and some advertisers have had to decrease or pull advertising budgets. The new report looks…

Independent mobile advertising platform AdColony teamed up with three Unilever brands to run interactive mobile video campaigns in what the company claims to be…

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…

Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a…

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business…